Michael Allen
PhD Well MA BA Cleveland GradCertEdStud ( Higher Education)
Senior Lecturer
m.allen@sydney.edu.au
Room 506
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia
Phone: +61 2 9036 6421
Fax: +61 2 9351 6732
Michael Allen is a Senior Lecturer in Marketing at University of Sydney. Previously, he lectured at the University of Newcastle (in psychology) and Griffith University (in marketing). He has a PhD in Consumer Psychology, an MA in Consumer/Industrial Research and worked at a market research firm in the States.
Michael's research interests are inter-disciplinary, linking psychology with marketing. One of his major research programmes has been the development of a conceptual model of how the human values that individuals endorse influence their preferences for products. Besides examining how the model explains consumer choice in general, Michael has been investigating how the model can illuminate consumers' food choices and their sensory experiences of the food.
He has published in the Journal of Consumer Research, Journal of Cross-cultural Psychology, Appetite, and other journals. He is on the Editorial Board of the Journal of Economic Psychology.
Research Expertise
- Applied social psychology
- Consumer behaviour
- Economic psychology