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Paul Henry

Paul Henry

BBus UTS MCogSc PhD UNSW
Associate Professor

Rm 545
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 6432
Fax +61 2 9351 6732
paul.henry@sydney.edu.au

Bio

Paul has considerable experience in Brand and Marketing Management. This has come from working at many organisations across a broad range of consumer goods categories. These include margarines and spreads, confectionary, frozen foods, soft drinks, wine and spirits, oral care, skin and hair care, as well as storage and plastic ware products. Most recently he worked as a Planning Director at Ogilvy and Mather in New York City. In this capacity he employed his leading-edge consumer understandings to enhance campaign development for companies such as Merck, Glaxo Smith Kline, Bristol Myer Squib, and American Express. At O&M Paul won a WPP Atticus Award for original communication thinking.

His current academic research explores the sources of strong consumer-brand relationships, brand community, social and cultural bases for segmentation, consumer financial decision making, and changing consumer identities. Paul employs a variety of research methods that includes qualitative interviews, ethnography, as well as quantitative survey research. This work has been published in journals such the Journal of Consumer Research, Qualitative Market Research, Consumption, Markets, and Culture, Psychology and Marketing, Marketing Theory, and the European Journal of Marketing. Paul also produces and presents his consumer research work in audio visual forms that have been screened at numerous Film Festivals around the world.

Newsroom articles

  • Plastic debt can last forever if buyers don't heed warnings 30 Dec 2012

    The Sunday Canberra Times

    The Sunday Canberra Times has interviewed Professor Paul Henry, Business School, on the dangers of using credit cards and getting into debt.

  • Credit card crunch 15 Jul 2012

    Canberra Times

    Associate Professor Paul Henry, discipline of Marketing at the University of Sydney Business School comments on the interest rates that Australian credit card holders are being charged is one of the highest in the world.

  • Credit card debt 28 May 2012

    Radio 2UE

    Radio 2UE has interviewed Associate Professor Paul Henry, discipline of Marketing at the University of Sydney Business School, regarding his research which shows that 56 percent of people feel sorry for those in credit card debt. More than half, though, believe the victims have only themselves to blame.

See all Newsroom items for Paul Henry

Publications

2014

2
Book Section/s

Tun T, Caldwell M and Henry P 2014 Forthcoming 'A Case Study of an Entrepreneurial Woman in Asia: Pailin Province, Cambodia' in ASEAN Female Entrepreneurship Collection, ed. Richard Seymour

Vong V, Henry P and Caldwell M 2014 Forthcoming 'Case Study: Entrepreneurial Women in Asia: Chantha’s Kitchen Restaurant, Cambodia' in ASEAN Female Entrepreneurship Collection, ed. Richard Seymour

2013

4
Journal Article/s

Henry P, Garbarino E and Voola R 2013 'Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain', Journal of Public Policy and Marketing, vol.32:1, pp. 32-44 Link

5
Conference Paper/s

Henry P and Bardhi F 2013 'Keeping the Family Together Post-Divorce: Role of Mundane Consumption in Managing Life Transitions', 8th Annual Consumer Culture Theory Conference 2013, Tucson, United States, 16th June 2013

6
Conference Proceeding/s

Henry P and Caldwell M 2013 'Neoliberalism and Structural Violence in Developing Countries: The Case of the Cambodian Education Market', Proceedings of the 38th Annual Macromarketing Conference, Toronto, Canada, 7th June 2013

2012

2
Book Section/s

Henry P 2012 'How Mainstream Consumers Think about Consumer Rights and Responsibilities' in Marketing Ethics, ed. N. Craig Smith and Patrick E. Murphy, Sage Publications Ltd

2011

4
Journal Article/s

Caldwell M and Henry P 2011 'Multi-Media Research and the Consumption of Popular Culture (Guest Editorial)', International Journal of Culture, Tourism and Hospitality Research, vol.5:4 (Special Issue: Multi-media research and the consumption of popular culture), pp. 331-3

2010

4
Journal Article/s

Caldwell M and Henry P 2010 'Editorial: Celebrating Excellence in Audiovisual Representations Market Research', Qualitative Market Research: An International Journal, vol.13:1, pp. 5-7

Caldwell M, Henry P and Alman A 2010 'Constructing audio-visual representations of consumer archetypes', Qualitative Market Research: An International journal, vol.13:1, pp. 84-96

Henry P 2010 'How Mainstream Consumers Think about Consumer Rights and Responsibilities', Journal of Consumer Research, vol.37:4, pp. 670-687

2009

4
Journal Article/s

Paton M and Henry P 2009 'Human nature and social complexity: a common challenge for Chinese philosophy and marketing', International Journal of Chinese Culture and Management, vol.2:3, pp. 276-90

5
Conference Paper/s

Caldwell M, Henry P and Kleppe I 2009 'Poster: A Right to Life: Reducing Maternal Death and Morbidity in Pakistan', World Social Science Forum, Bergen, Norway, 12th May 2009

13
Film or Broadcast

Caldwell M and Henry P 2009 'Living Dolls: How Affinity Groups Sustain Celebrity Worship', 2009 Association for Consumer Research (ACR) Asia-Pacific Conference, Hyderabad, India, 4th January 2009

Caldwell M and Henry P 2009 'A Right to Life: Reducing Maternal Death and Morbidity in Pakistan', 2009 Association for Consumer Research (ACR) Asia-Pacific Conference, Hyderabad, India, 4th January 2009

2008

4
Journal Article/s

Henry P and Caldwell M 2008 'Spinning the proverbial wheel? Social class and marketing', Marketing Theory, vol.8:4, pp. 387-405

5
Conference Paper/s

Paton M and Henry P 2008 'Human Nature and Social Complexity: A Common Challenge for Chinese Philosophy and Marketing', 2nd World Business Ethics Forum: Rethinking the Value of Business Ethics, Hong Kong, China, 12th December 2008

Henry P and Paton M 2008 'What Basis for Consumer Rights? The Case of Credit Card Debt', The 2008 Latin-America Conference of the Association for Consumer Research, Sao Paulo, Brazil, 3rd August 2008

Paton M and Henry P 2008 'Confucian Values: A Case of Oversimplification?', 8th Annual Hawaii International Conference on Business, Honolulu, United States, 25th May 2008

13
Film or Broadcast

Caldwell M and Henry P 2008 'Urban Archetypal Hedonistas', The Association for Consumer Research Annual North American Conference and Film Festival, San Francisco, United States, 26th October 2008

2007

2
Book Section/s

Henry P and Caldwell M 2007 'Imprinting, incubation and intensification: Factors contributing to fan club formation and continuance' in Consumer Tribes: Theory, Practice, and Prospects, ed. B Cova, R Kozinets and A Shankar, Elsevier/Butterworth-Heinemann, United States, pp. 163-173

4
Journal Article/s

Henry P and Caldwell M 2007 'Headbanging as resistance or refuge: A cathartic account', Consumption, Markets and Culture, vol.10:2, pp. 159-174

Caldwell M, Kleppe I and Henry P 2007 'Prosuming Multiple Gender Role Identities: A Multi-country Written and Audio-visual Exploration of Contemporary Young Mainstream Female Achievers', Consumption, Markets and Culture, vol.10:2, pp. 95-115

5
Conference Paper/s

Henry P and Caldwell M 2007 'No Need to look back in Anger: How Consumers Seek Catharsis via Dramatic Ritual', 9th International Conference on Arts and Cultural Management, Valencia, Spain, 11th July 2007

13
Film or Broadcast

Caldwell M, Henry P and Watson S 2007 'Empowering the citizen consumer: Striving to reduce maternal deaths in Pakistan', Screening: European Association for Consumer Research Film Festival, Milan, Italy, 1st January 2007-31st December 2007

2006

4
Journal Article/s

Henry P 2006 'Magnetic points for lifestyle shaping: The contribution of self-fulfillment, aspirations and capabilities', Qualitative Market Research, vol.9:2, pp. 170-180

Henry P 2006 'Book Review: Anthology of appreciation for Kjell Grønhaug in celebration of his 70th birthday by AM Fuglseth and IA Kleppe', Qualitative Market Research, vol.9:1, pp. 103-104

Henry P and Caldwell M 2006 'Self-empowerment and consumption: Consumer remedies for prolonged stigmatization', European Journal of Marketing, vol.40:9/10, pp. 1031-1048

Henry P 2006 'Book Review: Powerful Times: Rising to the Challenge of Our Uncertain World by E Kelly', Qualitative Market Research, vol.9:4, pp. 426-428

5
Conference Paper/s

Henry P and Caldwell M 2006 'Applying systematic combining using abductive logic to video-ethnography', Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference, Sydney, Australia, 17th June 2006

Caldwell M and Henry P 2006 'Celebrity worship within affinity groups: Adopting a multi-faceted perspective', Association for Consumer Research Latin America, Monterrey, Mexico, 8th January 2006

13
Film or Broadcast

Caldwell M, Kleppe I and Henry P 2006 'Prosuming multiple gendered selves: A multi-country study of young female achievers', Screening: Association for Consumer Research Asia-Pacific Film Festival, Sydney, Australia, 1st January 2006-31st December 2006

Caldwell M, Henry P and Watson I 2006 'Empowering the citizen consumer: Striving to reduce maternal deaths in Pakistan', Screening: Association for Consumer Research Annual Film Festival, Orlando, United States, 1st January 2006-31st December 2006

Henry P and Caldwell M 2006 'Heavy Metal: Headbanging as resistance or refuge (26 minute video)', Latin America Association for Consumer Research Conference, Monterrey, Mexico, 8th January 2006

2005

2
Book Section/s

Henry P 2005 'Is the internet empowering consumers to make better decisions, or strengthening marketer's potential to persuade' in Online consumer psychology: Understanding and Influencing consumer behavior in the virtual world, ed. CP Haugtvedt, KA Machleit and RF Yalch, Lawrence Erlbaum Associates, Inc, New Jersey, United States, pp. 345-360

4
Journal Article/s

Henry P 2005 'Social class, market situation, and consumers' metaphors of (dis)empowerment', Journal of Consumer Research, vol.31:4, pp. 766-778

Henry P 2005 'Life stresses, explanatory style, hopelessness, and occupational class', International Journal of Stress Management, vol.31:4, pp. 766-778

6
Conference Proceeding/s

Caldwell M and Henry P 2005 'Celebrity worship, micro-communities and consumer well-being', 8th International Conference on Arts and Cultural Management, Montreal, Canada, 6th July 2005

13
Film or Broadcast

Henry P and Caldwell M 2005 'Headbanging: As resistance or refuge? (30 minute peer reviewed film and 1000 words summary)', Association for Consumer Research Conference Proceedings and Film Festival, San Antonio, United States, 1st January 2005-31st December 2005

2004

4
Journal Article/s

Henry P 2004 'Hope, hopelessness, and coping: A framework for class distinctive cognitive capital', Psychology & Marketing, vol.21:5, pp. 375-403

5
Conference Paper/s

Caldwell M, Seymour RG and Henry P 2004 'Escalating individualism effects in cultural consumption', 2nd workshop on managing cultural organisations, European Institute for Advanced Studies in Management (EIASM), Bologna, Italy, 14th December 2004

13
Film or Broadcast

Caldwell M and Henry P 2004 'Living dolls: How affinity groups sustain celebrity worship: The case of the Cliff Richard fan club, Sydney (40 minute film & 1000 word extended abstract)', Association of Consumer Research Annual Film Festival, Portland, United States, 1st January 2004-31st December 2004

2003

4
Journal Article/s

Henry P 2003 'Occupational status and a gradient of perceived limitations', Journal of Sociology, vol.39:2, pp. 165-177

2002

4
Journal Article/s

Henry P 2002 'Systematic variation in purchases orientation across social classes', Journal of Consumer Marketing, vol.19:5, pp. 424-438

2001

4
Journal Article/s

Henry P 2001 'An examination of the pathways through which social class impacts health outcomes', Academy of Marketing Science Review, vol.2001:3

Henry P 2001 'Evaluating implications for new media and information technologies', Journal of Consumer Marketing, vol.18:2

Henry P 2001 'How consumers use information to make decisions: How much is too much?', Atticus: The Journal of Original Thinking in Communication Services, vol.7

2000

4
Journal Article/s

Henry P 2000 'Modes of thought that vary systematically with both social class and age', Psychology & Marketing, vol.17:5

Research Expertise

  • Culture and consumption
  • Self concept and persuasion
  • Social class and segmentation

Recent Units Taught

Videos

Dr Paul Henry, Chair of the Discipline of Marketing looks at how consumer behaviour is changing in the face of the economic downturn.

2:46 mins Play video Download video (mp4 - 48.17Mb) Watch on YouTube


See all Business School Videos