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Paul Henry

Paul Henry

Associate Professor

Rm 545
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 6432
Fax +61 2 9351 6732


Paul has considerable experience in Brand and Marketing Management. This has come from working at many organisations across a broad range of consumer goods categories. These include margarines and spreads, confectionary, frozen foods, soft drinks, wine and spirits, oral care, skin and hair care, as well as storage and plastic ware products. Most recently he worked as a Planning Director at Ogilvy and Mather in New York City. In this capacity he employed his leading-edge consumer understandings to enhance campaign development for companies such as Merck, Glaxo Smith Kline, Bristol Myer Squib, and American Express. At O&M Paul won a WPP Atticus Award for original communication thinking.

His current academic research explores the sources of strong consumer-brand relationships, brand community, social and cultural bases for segmentation, consumer financial decision making, and changing consumer identities. Paul employs a variety of research methods that includes qualitative interviews, ethnography, as well as quantitative survey research. This work has been published in journals such the Journal of Consumer Research, Qualitative Market Research, Consumption, Markets, and Culture, Psychology and Marketing, Marketing Theory, and the European Journal of Marketing. Paul also produces and presents his consumer research work in audio visual forms that have been screened at numerous Film Festivals around the world.

Newsroom articles

  • Plastic debt can last forever if buyers don't heed warnings 30 Dec 2012

    The Sunday Canberra Times

    The Sunday Canberra Times has interviewed Professor Paul Henry, Business School, on the dangers of using credit cards and getting into debt.

  • Credit card crunch 15 Jul 2012

    Canberra Times

    Associate Professor Paul Henry, discipline of Marketing at the University of Sydney Business School comments on the interest rates that Australian credit card holders are being charged is one of the highest in the world.

  • Credit card debt 28 May 2012

    Radio 2UE

    Radio 2UE has interviewed Associate Professor Paul Henry, discipline of Marketing at the University of Sydney Business School, regarding his research which shows that 56 percent of people feel sorry for those in credit card debt. More than half, though, believe the victims have only themselves to blame.

See all Newsroom items for Paul Henry

Research Expertise

  • Culture and consumption
  • Self concept and persuasion
  • Social class and segmentation

Recent Units Taught


Dr Paul Henry, Chair of the Discipline of Marketing looks at how consumer behaviour is changing in the face of the economic downturn.

2:46 mins Play video Download video (mp4 - 48.17Mb) Watch on YouTube

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