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Pennie Frow

Pennie Frow

PhD Cranfield MBA Cranfield, BSc (Hons) Bristol ; FCIM FRSA
Associate Professor

Rm 510
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 6523
Fax +61 2 9351 6732


After completing MBA and PhD degrees at Cranfield University, UK, Pennie taught on many Master's and Executive short courses at Cranfield. Her research has focused on studying aspects of managing customer relationships. She has worked extensively with professional service firms, especially investigating issues related to them building and maintaining strong client relationships. She has published in academic and practitioner journals including the Journal of Marketing, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management and the Journal of Marketing Management, as well as writing a number of teaching case studies.

Before joining academia, Pennie worked for many years in industry. She started as an entrepreneur establishing a trading company with offices in Hong Kong, Taiwan and South Korea. She then moved to the USA where she was Managing Director of a sales and distribution company in California. Later, she became Marketing Director of the largest conservation charity in the UK. She is a Fellow of the Chartered Institute of Marketing and a Fellow of the Royal Society of Arts.

Research Grants

Co-Creation Practices in the Consumption, Provision and Financing of Health Care

The study will investigate a specific health care context (e.g. cancer or diabetes) and identify within an ecosystem the co-creation practices that relate to the provision of health care.

Business of Health Research Network Seed Funding Grant

See all Business School Grants

Recent Units Taught