Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel Instagram

Peter Naude


Professor

Rm 4012
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia


Bio

Professor Peter Naudé originally studied as an undergraduate at the University of Cape Town, graduating in 1975, and did his MSc at Sussex (graduating in 1978).  After a few years in various organisations, he went to Manchester Business School in 1988 to do his PhD, and stayed on there as a Lecturer and then Senior Lecturer until 1999 when he went to the University of Bath as Professor of Marketing. He returned to MBS in 2005, and spent from 2006 to 2012 as Deputy Director of MBS. He retired in January 2017. He now holds joint appointments at the University of Sydney and Manchester Metropolitan University Business School. Professor Naudé has published widely in journals such as Industrial Marketing Management, Journal of Business-to-Business Marketing and the Journal of Business and Industrial Marketing.

2017

4
Journal Article/s

Forkmann S, Ramos C, Henneberg SC and Naude P 2017 'Understanding the service infusion process as a business model reconfiguration', Industrial Marketing Management, vol.60, pp. 151-66 [Link]

Zaefarian G, Thiesbrummel C, Henneberg SC and Naude P 2017 'Different recipes for success in business relationships', Industrial Marketing Management, vol.63, pp. 69-81 [Link]

Ashnai B, Smirnova M, Henneberg SC and Naude P 2017 Forthcoming 'Dyadic operationalization in business relationships: The empirical example of marketing-purchasing interdepartmental collaboration', Journal of Business and Industrial Marketing

Francescucci A, Henneberg SC and Naude P 2017 Forthcoming 'Inter-firm market orientation - Operationalization and measurement model testing', Journal of Business and Industrial Marketing

Toth Z, Henneberg SC and Naude P 2017 'Addressing the ‘Qualitative’ in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template', Industrial Marketing Management, vol.63, pp. 192-204 [Link]