Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel

Ranjit Voola

Ranjit Voola

PhD MMktg GCertSCD Newcastle(NSW); GradCertEdStud (Higher Edu) USyd; BBus Griff
Associate Professor; Director, Poverty Alleviation and Profitability Research Group

Rm 544
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 6463
Fax +61 2 9351 6732
Curriculum vitae Curriculum vitae


Dr. Ranjit Voola's research revolves around strategic marketing and the application of strategic marketing concepts in various contexts; including international marketing and poverty alleviation. In the context of poverty, he is interested in the role of market-based mechanisms in alleviating poverty. Ranjit is the Director of the Poverty Alleviation and Profitability Research Group. He has developed and will be teaching an innovative postgraduate management unit titled 'Poverty Alleviation and Profitability' in 2014.
??He has published in several journals including the Journal of Public Policy and Marketing, European Journal of Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Australasian Marketing Journal and Journal of Marketing Education. Ranjit has supervised one PhD, two Doctor of Business Administration and three Honours Scholars. He currently co-supervises two Phd Scholars, Jarrod Vassallo at University of Cambridge and Alexandra Kriz at the University of Sydney. He is a member of the University of Sydney Research Ethics Committee.

His teaching philosophy is based on 'questioning assumptions' which he believes provides a solid basis for developing unique marketing strategies. Ranjit was the recipient of the prestigious 2008 Pearson Education Australia - New Zealand Marketing Academy (ANZMAC) Emerging Marketing Educator of the Year Award. In 2012, he was awarded a Dean's citation for teaching. In 2013, he was the Co-Chair of the Marketing Discipline for Learning and Teaching. Ranjit is a co-author of the Jain et al., 2012 Marketing: Planning and Strategy Text book and the Kotabe et al., 2014 International Marketing Text Book.

Newsroom articles

  • Alleviating poverty and maintaining the bottom line: can it be done? 29 Jul 2013

    The Wire

    The Wire has reported on Senior Lecturer Ranjit Voola and the Poverty Alleviation and Profitability roundtable held recently at the University.

  • How to help the poor and make a profit 29 Jul 2013

    ABC Radio National

    Senior Lecturer Ranjit Voola has urged Australian businesses to invest in the poor in Australia and abroad, telling a forum that businesses can still make profits while alleviating poverty.

  • Fighting poverty and making profits 02 Apr 2013

    The Borneo Insider

    The Borneo Insider has interviewed Dr Ranjit Voola, University of Sydney Business School, on his research into the potential for businesses to reap profits from microfinance projects in developing countries.

See all Newsroom items for Ranjit Voola

Research Expertise

  • Corporate and marketing strategy
  • Market Based initiatives for Poverty Alleviation
  • Marketing Education

Recent Units Taught


Reflections from the Inaugural Roundtable of the Poverty Alleviation and Profitability Research Group held at the University of Sydney Business School's CBD Campus.

3:31 mins Play video Download video (YouTube - Mb) Watch on YouTube

Dr. Ranjit Voola speaks about The Sydney Uni Business Master of Management: Work Integrated Learning

3:00 mins Play video Download video (YouTube - Mb) Watch on YouTube

Dr Ranjit Voola, Director, Poverty Alleviation and Profitability Research discusses the role of business in poverty alleviation.

1:39 mins Play video Download video (YouTube - Mb) Watch on YouTube

See all Business School Videos