Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel

Rohan Miller

MAcc NE MBA Bond PhD UWA
Senior Lecturer

Rm 540
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 3637
Fax +61 2 9351 6732
rohan.miller@sydney.edu.au

Bio

Dr. Rohan Miller holds a PhD in Marketing and Masters Degrees in Business Administration and Accounting. He is presently a Senior Lecturer in Marketing at The University of Sydney. He previously held the position as Research Director at a strategy and research company that specialises in the finance sector, and was the Research and Planning Manager at a publicly listed international gaming and technology company where he managed product planning and the global research and business intelligence program. Dr. Miller has also held academic positions at the Universities of Wollongong and Queensland.

Dr. Miller's research focuses on (1) consumption with negative effects (e.g. gambling, alcohol, food), (2) marketing communications, (3) public policy, and (4) children as consumers, and miscellaneous topics of interest (including urban animal management, wool value chains, ethics, asbestos and the environment). His research has been published in various academic journals, including the Journal of Business Research, the Journal of Marketing Communications, Marketing Theory, and Public Relations Review. He is an ad hoc reviewer for the Journal of the Academy of Marketing Science, Journal of Advertising and several other journals. Dr. Miller has served as an expert witness in several cases, including matters related to advertising, alcohol and gambling. After beginning his career was in the alcohol and media industries, Dr. Miller has extensively consulted to a variety of clients from government, the financial sector, peak industry groups, fmcg, plus others.

Other Roles:

Undergraduate Studies Coordinator (Marketing)
Honours Program Coordinator (Marketing)

The Consumer Decision Making Process Study

The study is being conducted by Sarah Hilt, Undergraduate Honours Scholar and will form the basis for the degree of Bachelor of Economics and Social Sciences at The University of Sydney under the supervision of Rohan Miller, MAcc NE MBA Bond PhD UWA, Senior Lecturer in Marketing.

For more information please download the PDF:

Newsroom articles

  • Under fire Australian miners look to repair their image 01 Jun 2014

    Financial Times

    Financial Times (UK) quote Dr Rohan Miller in a story about a marketing campaign from the mining industry to improve their image.

  • Something blue 06 Jan 2014

    Sydney Morning Herald

    Dr Rohan Miller from the University of Sydney Business School is quoted in a Sydney Morning Herald article forecasting what will be 'hot' for 2014.

  • Is Vanilla Ice teasing children on the internet and other headlines 07 Dec 2013

    The Conversation

    Eye-catching headlines and images have underpinned the old newspaper model that kept punters buying for generations. Dr Rohan Miller explores how the digital era is forcing profound change on these time honoured practices.

  • Vicious dog attack 24 Aug 2013

    ABC News

    Dr Rohan Miller has been interviewed by ABC TV News, on the topic of vicious dog attacks in NSW, and the state government response to the increased number of attacks on people.

  • The inside line: racing in decline as punters are taken for a ride in information stakes 02 May 2013

    The Sydney Morning Herald

    Dr Rohan Miller has had an opinion piece published by Fairfax Media on the Australian Racing industry, and the need for greater transparency from organisers to help rebuild public confidence.

See all Newsroom items for Rohan Miller

Publications

2014

2
Book Section/s

Howell GVJ and Miller R 2014 'Marketing Public Relations: Juice it Right' in Public Relations Campaigns, ed. Mark Sheehan and Robina Xavier, Oxford University Press, Melbourne, Australia, pp. 154-65

4
Journal Article/s

Howell G, Miller R and Rushbrook-House G 2014 '#A little bird told me: birdcaging the message during the BP disaster', Journal of Global Scholars of Marketing Science, vol.24:2, pp. 113–28 Link

2013

4
Journal Article/s

Li X, Lu S and Miller R 2013 'Self-Medication and Pleasure Seeking as Dichotomous Motivations underlying Behavioral Disorders', Journal of Business Research, vol.66:9, pp. 1598-1604 Link

Miller R and Michelson G 2013 'Fixing the Game? Legitimacy, Morality Policy and Research in Gambling', Journal of Business Ethics, vol.116:3, pp. 601-14 Link

5
Conference Paper/s

Miller R, Howell G and Apostolovski D 2013 'Alcohol Culture: The Effects of Social Media in Relation to Alcohol Consumption', Marketing and Public Policy Conference - "The Changing Role of Policy in Consumer Well-Being", Washington D.C., United States, 1st June 2013

Miller R and Howell G 2013 'Slots and The Mature Market Hypothesis: Implications for Public Policy', 15th International Conference on Gambling and Risk Taking, Las Vegas, United States, 31st May 2013

2012

2
Book Section/s

Kelly B, Miller R and King L 2012 'The case for and against the regulation of food marketing directed towards children.' in A Modern Epidemic - Expert Perspectives on Obesity and Diabetes, ed. Louise Baur, Stephen Twigg and Roger Magnusson, Sydney University Press, Sydney, Australia, pp. 129-45

4
Journal Article/s

Areni C and Miller R 2012 'Sales Effects of In-Store Radio Advertising', Journal of Marketing Communications, vol.18:4, pp. 285-95 Link

5
Conference Paper/s

Areni C and Miller R 2012 'Different Usage Profiles for Listeners of Music Delivered via Interactive Television, Free-to-Air Radio, and Personal Music Collections', Australian & New Zealand Marketing Academy Conference ANZMAC 2012 - "Sharing the Cup of Knowledge", Adelaide, Australia, 5th December 2012

Miller R and Michelson G 2012 'Legitimacy, Morality Policy and Research Integrity: The Case of a Controversial Activity', Academy of Management Annual Meeting AOM 2012 - “The Informal Economy”, Boston, United States, 7th August 2012

Mizon M, Miller R and Howell G 2012 'Social Lubrication and Virtual Learning: Developing the Social Lubrication Model for Insights into Neophyte Legal Binge Drinking', American Marketing Association AMA Marketing and Public Policy Conference, Atlanta, United States, 9th June 2012

2011

5
Conference Paper/s

Mizon M and Miller R 2011 'Virtual Lubrication: A Preliminary Investigation of the Role of Facebook in the Development of a Contemporary Drinking Culture in Young Australian Adults', Australian & New Zealand Marketing Academy Conference ANZMAC 2011 - "Marketing in the Age of Consumerism: Jekyll or Hyde?" - (Beer Marketing Special Session), Perth, Australia, 30th November 2011

2010

4
Journal Article/s

Howell G and Miller R 2010 'Equine Influenza – Horsing about with a quarantine crisis', Australian Journal of Emergency Management, vol.25:1, pp. 23-9

Howell G and Miller R 2010 'Organizational Response to Crisis: A Case Study of Maple Leaf Foods', The Northwest Journal of Communication, vol.39:1, pp. 91-108

Howell G and Miller R 2010 'Maple Leaf Foods: Crisis and containment case study', Public Communication Review, vol.1, pp. 47-56

Miller R and Lammas N 2010 'Social Media and its implications for Viral Marketing', Asia Pacific Public Relations Journal, vol.11:1, pp. 1-9

5
Conference Paper/s

Miller R and Yates S 2010 'An Exploratory Investigation of Environmental Message Effects: The Water Crisis in Australia’s Murray-Darling Basin', American Marketing Association AMA Marketing and Public Policy Conference 2010 - "Sustainability and Society", Denver, United States, 22nd May 2010

2009

1
Book/s

Miller R 2009 'The Media and Marketing Communications', ed. R Miller, Pearson Education, Sydney, Australia

2
Book Section/s

Miller R 2009 'Introduction to the Media and Marketing Communications' in The Media and Marketing Communications, Pearson Education, Sydney, Australia

Miller R 2009 'Fragmented Media: A Snapshot' in The Media and Marketing Communications, Pearson Education, Sydney, Australia

Miller R 2009 'Public Relations: The Spin and The Reality' in The Media and Marketing Communications, Pearson Education, Sydney, Australia

5
Conference Paper/s

Miller R 2009 'Money Memories and the Risky Business of Gambling Research', 10th Annual National Center for Responsible Gaming (NCGR) Conference on Gambling and Addiction 2009 - "Money, Money, Money: Current Issues Affecting Research, Recovery and Responsible Gaming, Las Vegas, United States, 17th November 2009

6
Conference Proceeding/s

Sulaiman Z, Areni C and Miller R 2009 'Flogging in Blogs: What Drives Customers to Vent Their Complaint Experiences Online?', Proceedings of the Australia & New Zealand Marketing Academy Conference ANZMAC 2009 - "Sustainable Management and Marketing", Melbourne, Australia, 2nd December 2009

Miller R and Gregory D 2009 'A New Wool Marketing Model: Exploring the Development of a New Wool Value Chain', Australia & New Zealand Marketing Academy Conference ANZMAC 2009- "Sustainable Management and Marketing", Melbourne, Australia, 2nd December 2009

2008

4
Journal Article/s

Miller R and Howell G 2008 'Regulating Consumption with Bite: Building a Contemporary Framework for Urban Dog Management', Journal of Business Research, vol.61:5, pp. 525-31

6
Conference Proceeding/s

Miller R 2008 'A Preliminary Review of Reviewing Online Role-plays as a Tool for Experiential Learning in Marketing Education', E-Learn 2008 - World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education, Las Vegas, United States, 21st November 2008

2007

5
Conference Paper/s

Li X, Lu S and Miller R 2007 'An Empirical Test of the Differences between Distressed and Sociopathic Compulsive Consumers using Clinical Data of Problem Gamblers', Transformational Marketing, Association for Consumer Research, Tuck Business School, Dartmouth University, 1st January 2007-31st December 2007

Lu S, Li X and Miller R 2007 'Self- Medication versus Pleasure Seeking Compulsive Consumption: Different Motivations Lead to Different Behavioral Consequences', Advances in Consumer Research: Association for Consumer Research, 1st January 2007-31st December 2007

2006

4
Journal Article/s

Howell G and Miller R 2006 'How the relationship between crisis lifecycle and mass media content can better inform crisis communication', PRism, vol.4:1

Miller R 2006 'The need for self regulation and alternative dispute resolution to moderate consumer perceptions of perceived risk with internet gambling', UNLV Gaming Research and Review Journal, vol.10:1, pp. 51-58

Howell G and Miller R 2006 'Spinning out the asbestos agenda: How big business uses public relations in Australia', Public Relations Review, vol.32:3, pp. 261-266

5
Conference Paper/s

Miller R 2006 'A conceptual model to moderate consumer perceptions of perceived risk: A model for internet gaming', Marketing and Public Policy Conference, Long Beach , United States, 10th June 2006

Miller R and Howell G 2006 'Puppies in parks: Towards a new model of urban animal management', Marketing and Public Policy Conference, Long Beach, United States, 10th June 2006

Miller R and Howell G 2006 'Assessing the impact of smoking bans in hotels, bars and taverns: Implications for the consumption of smoking, drinking and gambling?', Marketing and Public Policy Conference, Long Beach, United States, 10th June 2006

Miller R 2006 'The impact of smoking bans on the devil’s own retinue (and revenue)', 13th International Conference on Gambling & Risk-Taking, Lake Tahoe, United States, 26th May 2006

Miller R 2006 'Withering in the field of dreams: The need to become customer focused and innovative in Australian gaming', 13th International Conference on Gambling & Risk-Taking, Lake Tahoe, United States, 26th May 2006

2005

4
Journal Article/s

Miller R 2005 'Cardinal rule of the media release — get your facts straight', Asia Pacific Public Relations Journal, vol.6:1

5
Conference Paper/s

Miller R and Howell G 2005 'Exploring the potential of industry self regulation and alternative dispute resolution in lowering consumer risk in internet commerce', Rejuvenating Marketing: contamination, innovation, integration - 34th European Marketing Academy (EMAC)Conference, Milan, Italy, 27th May 2005

Howell G and Miller R 2005 'Tracking mass media coverage through the crisis lifecycle', Rejuvenating Marketing: contamination, innovation, integration - 34th European Marketing Academy (EMAC) Conference, Milan, Italy, 27th May 2005

Miller R 2005 'A conceptual model to moderate consumer perceptions of perceived risk in internet commerce', ENTER 2005 - 12th International Conference on Information Technology and Travel & Tourism, Innsbruck, Austria, 28th January 2005

6
Conference Proceeding/s

Miller R and Howell G 2005 'A test of the theory of planned behavior in underage lottery gambling', Broadening the Boundaries - Proceedings of the 8th Australia and New Zealand Marketing Academy (ANZMAC) Conference, Fremantle WA, Australia, 7th December 2005

Miller R and Mizerski D 2005 'Using the RCE scales for testing the effect of beer ads in underage teen intention to consume and reported consumption of beer', Broadening the Boundaries - Proceedings of the 8th Australia and New Zealand Marketing Academy (ANZMAC) Conference, Fremantle WA, Australia, 7th December 2005

Miller R, Howell G and Mizerski D 2005 'The causal effects of TV ads for beer in an underage 12 to 16 year old Australian audience's responses toward beer', Rejuvenating Marketing: contamination, innovation, integration - 34th European Marketing Academy (EMAC) Conference, Milan , Italy, 27th May 2005

2004

4
Journal Article/s

Miller R 2004 'Betting on mass media: Exploring the role of publicly available information in wagering behavior', UNLV Journal of Gambling Research, vol.8:1

Mizerski R, Miller R, Mizerski K and Lam D 2004 'The stochastic nature of purchasing a state's lottery products', Australasian Marketing Journal, vol.12:3, pp. 56-69

2003

5
Conference Paper/s

Miller R and Mizerski R 2003 'The measurement and implications of the gambling habit', International Conference on Gambling and Risk Taking, Vancouver, Canada, 1st January 2003-31st December 2003

Miller R, Howell G and Stace R 2003 'A developmental approach to teaching internet marketing', Australian and New Zealand Marketing Academy Conference (ANZMAC), Adelaide SA, Australia, 1st - 30th November 2003

Miller R 2003 'An exploratory study into the dynamics of problem gambling by individual product - Implications for public policy, industry and problem gambling management', American Marketing Association Summer Educators' Conference, Chicago, United States, 18th August 2003

Miller R, Mizerski R and Mizerski K 2003 'Comparing the causal effects of TV advertising for lotto and beer in the responses of an underage Australian audience', American Marketing Association Summer Educators' Conference, Chicago, United States, 18th August 2003

Miller R and Mizerski R 2003 'The effect of advertising and past behavior on adolescent perceptions of gambling and gambling behavior', American Marketing Association Marketing and Public Policy Conference, Washington D.C., United States, 31st May 2003

Miller R 2003 'The evolution of problem gambling - A revolutionary perspective', American Marketing Association Marketing and Public Policy Conference, Washington D.C., United States, 31st May 2003

Miller R 2003 'An experimental investigation of advertising and underage gambling', International Conference on Gambling and Risk Taking, Vancouver, Canada, 30th May 2003

2002

4
Journal Article/s

Miller R 2002 'A method to measure and manage marketing and communications expertise', Marketing Theory, vol.2:4, pp. 419-428

5
Conference Paper/s

Miller R 2002 'The problem gambling lifecycle: A new perspective of problem gambling and counselling services', Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne VIC, Australia, 1st - 31st December 2002

Miller R 2002 'Towards a framework for adolescent gambling adoption', National Association for Gambling Studies Conference, Canberra ACT, Australia, 27th November 2002

2001

6
Conference Proceeding/s

Miller R, Mizerski R and Mizerski K 2001 'An Exploratory Study into Racing Industry Trends and Customer Requirements', American Marketing Association, Summer Educators Conference, Washington DC, United States, 1st January 2001-31st December 2001

Research Expertise

  • Advertising/Marketing Communications
  • Alcohol
  • Children as consumers
  • Consumer learning
  • Food
  • Gambling
  • Problem consumption
  • Social marketing
  • The role of habit in consumption

Recent Units Taught

Videos

Dr Rohan Miller from the Discipline of Marketing discusses gambling regulation.

1:49 mins Play video Download video (mp4 - 35.84Mb) Watch on YouTube


Dr Rohan Miller from the Discipline of Marketing discusses why Wilkie's concessions on poker machines are fraught.

1:20 mins Play video Download video (mp4 - 24.2Mb) Watch on YouTube


See all Business School Videos