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Sandra Seno-Alday

Sandra Seno-Alday

BA (Hons) AdMU; MBA ESCP Europe; PhD Sydney; GradCertEdStudies Sydney; GradDipTrainHRM Leicester
Lecturer

Rm 4107
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 4916
Fax +61 2 9036 5378
sandra.seno-alday@sydney.edu.au

Bio

Sandra Seno-Alday is a Lecturer in International Business, teaching units in international risk management. Prior to embarking on an academic career, Sandra was a consultant to a wide range of medium- to large-scale companies, specialising in international business development and organisation development.  In the area of international business development, her consulting engagements were mainly aimed at informing clients’ strategic business expansion efforts in Southeast Asia, and included risk assessments, market attractiveness studies, competitive analyses and business feasibility analyses.  In the area of organisation development, Sandra’s consulting engagements focused on helping companies design their organisation structure and processes, and put in place human resource management systems aimed at supporting the delivery of overall corporate strategies.

Building on her consulting expertise, Sandra’s current academic research focuses on the nature and impact of international trade and international investment networks on risk in economically integrated regions, and on exploring the nature and impact of diverse and resilient international business organisations on performance.  Committed to innovation in higher education, Sandra is a recipient of an Australian Learning and Teaching Council (ALTC) Citation for Outstanding Contributions to Student Learning for the design of integrative assessment systems.

Sandra is an Executive Member of the Sydney Southeast Asia Centre (SSEAC) at the University of Sydney, and a Guest Editor of the Journal of Risk Research (JRR).  She is also the President of the Society for Risk Analysis Australia and New Zealand (SRA ANZ), and a member of the Standards Australia committee on risk management, tasked with reviewing the ISO31000 international standard on risk management.

Research Interests

Sandra began her research career by exploring the relationship between firm internationalisation and performance. She aimed to examine why there was significant divergence in the findings on the nature of the relationship, concluding that the existing approaches to measuring the degree of firm internationalisation in fact captured different dimensions of international business activity. These differences in measurement led to divergence in the findings on the nature of the relationship between internationalisation and performance. Her main contribution in this early work was an alternative approach to measuring firm internationalisation, designed to unbundle the various dimensions of business activity located in different geographic spaces.

She then extended her work on unbundling different dimensions of international activity across different international spaces to explore the resulting international business and economic networks formed by international business activity. Sandra currently investigates the nature and structure of these international networks within integrated regions (e.g. ASEAN, the EU) and geographic regions (e.g. Asia Pacific, Central Asia), and examines the implications on economic risk within these regions. For her work on international trade networks, Sandra has received research grants from the Sydney Southeast Asia Centre (SSEAC) to explore networks in Southeast Asia and in the Asia-Pacific region. She has also received funding from the United Nations (UN)-supported International Think Tank on Landlocked Developing Countries (ITT LLDC) to explore the international trade network participation of landlocked emerging markets in Southeast Asia and in Central Asia.

Sandra has further extended her work on understanding the diversity in international business activity to understanding the nature of organisational diversity within international businesses. She is interested in examining different types of organisational diversity and their impact on organisational performance and resilience to external shocks. For her work on organisational diversity, she has received a 3-year research grant from the Investing in Women (IW) initiative, funded by the Australian Department of Foreign Affairs and Trade (DFAT), to explore the nature of corporate governance networks and gender diversity in large corporations in Southeast Asian emerging markets.

As a committed educator, Sandra has developed a scholarly approach to teaching, cultivating a body of research focused on approaches to support student integration into the learning process, methods to assess student learning, and approaches to diversifying learning opportunities (including designing work integrated learning experiences) aimed at preparing graduates to meet the human capital requirements of international businesses. For her work in education, she has received a University of Sydney learning and teaching grant, and a Business School Educational Innovation grant.

Publications

2017

5
Conference Paper/s

Seno-Alday S 2017 'Revisiting ‘Dutch Disease’: The Impact of Foreign Direct Investment and Economic Diversification on the International Trade and Food Security of Laos', International Think Tank for Landlocked Developing Countries and University Of Sydney Joint Conference: Exploring Connectivity in Landlocked Developing Countries, Ulaanbaatar, Mongolia, 20th April 2017

2016

4
Journal Article/s

Seno-Alday S and Budde-Sung A 2016 'Closing the Learning Loop: A Review of Assignments in International Business Education', Journal of Teaching in International Business, vol.27:2-3, pp. 68-87 Link

5
Conference Paper/s

Seno-Alday S 2016 'International Trade Engagement and Food Security Risk', Society for Risk Analysis Australia and New Zealand (SRA ANZ) 2016 Conference: Engaging Risk, Adelaide, Australia, 25th November 2016

Budde-Sung A and Seno-Alday S 2016 'Multiple Choice Exams in Global Business Classrooms: Worth Another Look?', Academy of International Business 2016 Annual Meeting, New Orleans, United States, 30th June 2016

6
Conference Proceeding/s

Budde-Sung A and Seno-Alday S 2016 'Assessments in multicultural classrooms', Proceedings of the Australia and New Zealand International Business Academy ANZIBA Conference - “Contextualizing Theory in International Business”, Sydney, Australia, 19th February 2016

10
Report/s

Gray SJ, Li W, Seno-Alday S and Welch C 2016 'Australia’s International Business Survey: 2016 Report', Export Council of Australia Link

2015

4
Journal Article/s

Seno-Alday S 2015 'Regionalization and risk', Multinational Business Review, vol.23:4, pp. 355-73 Link

5
Conference Paper/s

Seno-Alday S 2015 'Asia-Pacific Agricultural Trade and Regional Food Security', World Congress on Risk, Singapore, 23rd July 2015

Seno-Alday S 2015 'Is an Integrated Europe More Vulnerable to Risk?', 24th Society for Risk Analysis – Europe Conference, Maastricht, Netherlands, 17th June 2015 Link

Seno-Alday S 2015 'How Risky is Regional Trade?', Reading-UNCTAD International Business Conference, Reading, United Kingdom, 14th June 2015 Link

10
Report/s

Gray SJ, Li W, Seno-Alday S and Welch C 2015 'Australia’s International Business Survey: 2015 Report', Export Council of Australia Link

2014

5
Conference Paper/s

Seno-Alday S 2014 'An analysis of trade in Southeast Asia: Network vulnerability and resilience', ASEAN Forum 2014, University of Sydney, Australia, 12th September 2014

Fahimnia B, Jabbarzadeh A and Seno-Alday S 2014 'Designing a Supply Chain Resilient to Major Disruptions and Supply/Demand Variations', Society for Risk Analysis - Australia and New Zealand SRA-ANZ 8th Annual Conference, Palmerston North, New Zealand, 27th August 2014

Seno-Alday S 2014 'Insights into Regional Economic Risk Through the Lens of Network Analysis', Society for Risk Analysis - Australia and New Zealand SRA-ANZ 8th Annual Conference, Palmerston North, New Zealand, 27th August 2014

10
Report/s

Gray SJ, Rumyantseva M, Seno-Alday S and Welch C 2014 'Australia’s International Business Survey: 2014 Report', Export Council of Australia Link

2013

5
Conference Paper/s

Seno-Alday S 2013 'Measuring Market-Seeking Internationalization and its Impact', 39th European International Business Academy EIBA Annual Conference, Bremen, Germany, 14th December 2013

6
Conference Proceeding/s

Seno-Alday S 2013 'Capturing Location Information in a Measure of Internationalization', Proceedings of the 27th Australian and New Zealand Academy of Management Conference ANZAM 2013 - "Managing on the Edge", Hobart, Australia, 6th December 2013

2012

5
Conference Paper/s

Seno-Alday S 2012 'Highlighting the inter-connectivity of risks and successfully embedding risk management in the business', Australian Risk Management Summit, Sydney, Australia, 29th November 2012

Seno-Alday S 2012 'An Alternative Approach to Measuring Internationalization', Academy of International Business AIB 2012 Annual Meeting - "Rethinking the Roles of Business, Government and NGOs in the Global Economy", Washington DC, United States, 3rd July 2012

6
Conference Proceeding/s

Seno-Alday S 2012 'The Measurement of Internationalization', Proceedings of the 38th Annual Conference of the European International Business Academy EIBA 2012 - "International Business and Sustainable Development", Brighton, United Kingdom, 9th December 2012

11
Seminar Paper/s

Seno-Alday S 2012 'Location Information in Measures of Internationalization, Academy of International Business – Australia and New Zealand Chapter Symposium, Melbourne, Australia, 9 November 2012

Seno-Alday S 2012 'Work Integrated Learning in International Business, Sydney Teaching Colloquium, University of Sydney , Australia, 4 October 2012

2011

5
Conference Paper/s

Seno-Alday S 2011 'Conceptual and Operational Alignment in the Internationalisation-Performance Debates', Academy of International Business AIB 2011 Annual Meeting - "International Business for Sustainable World Development", Nagoya, Japan, 28th June 2011

6
Conference Proceeding/s

Seno-Alday S 2011 'Deconstructing the Internationalisation-Performance Debates', Proceedings of the Australia and New Zealand International Business Academy ANZIBA Conference 2011 – “Challenges for International Business in a Turbulent Global Environment”, Melbourne, Australia, 30th April 2011

2010

4
Journal Article/s

Seno-Alday S 2010 'International Business Thought: A 50-Year Footprint', Journal of International Management, vol.16:1: Special Issue: 50 years of IB research: What have we achieved, and What have we not yet achieved?, pp. 16-31

5
Conference Paper/s

Seno-Alday S 2010 'A Model for Analysing Organisational Risk', Society For Risk Analysis Annual Meeting 2010 “Risk Analysis in Action”, Salt Lake City, United States, 8th December 2010

Seno-Alday S 2010 'A Multi-Level Approach to Risk Analysis', 5th Society for Risk Analysis - Australia and New Zealand Annual Conference, University of Sydney, Australia, 29th September 2010

2009

4
Journal Article/s

Seno-Alday S 2009 'Market characteristics and regionalisation patterns', European Management Journal, vol.27:5, pp. 366-76

5
Conference Paper/s

Seno-Alday S 2009 'Concepts and Measures of International Business Risk', Society for Risk Analysis Annual Meeting, Baltimore, Maryland, United States, 9th December 2009 Link

Seno-Alday S 2009 'Economic Interdependence and the Global Crisis', Academy of International Business Australia-New Zealand Chapter Symposium, Monash University, Melbourne, Australia, 9th November 2009

Seno-Alday S 2009 'An assessment of internationalisation measures', Academy of International Business (AIB) 2009 Annual Meeting, San Diego, United States, 30th June 2009

Seno-Alday S 2009 'International business pedagogy: content and cohort challenges', Academy of International Business (AIB) 2009 Annual Meeting, San Diego, United States, 30th June 2009

6
Conference Proceeding/s

Seno-Alday S 2009 'Higher Education Challenges in International Business', Proceedings of the Australia and New Zealand International Business Academy Conference ANZIBA 2009 - "The Future of Asia-Pacific Business: Beyond the Crisis", Brisbane, Australia, 18th April 2009

2008

5
Conference Paper/s

Seno-Alday S 2008 'How Global are the World's Largest Empires?', JIBS Paper Development Workshop Presentation at the Academy of International Business (AIB) Conference, Milan, Italy, 3rd July 2008

6
Conference Proceeding/s

Seno-Alday S 2008 'How Global is an Empire?', 22nd Australian and New Zealand Academy of Management Annual Conference ANZAM 2008 -Managing in the Pacific Century, University of Auckland, New Zealand, 5th December 2008

Seno-Alday S 2008 'International Business Thought in Perspective', Proceedings of the Academy of International Business (AIB) Conference, Milan , Italy, 3rd July 2008

Seno-Alday S 2008 'How Global are the World's Largest Empires?', Proceedings of the Academy of International Business (AIB) Conference, Milan , Italy, 3rd July 2008

Seno-Alday S 2008 'Online Simulations and the International Business Learning Experience', Academy of International Business (AIB) Conference, Milan, Italy, 3rd July 2008

11
Seminar Paper/s

Seno-Alday S 2008 'Experiential Learning in the International Business Classroom, Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Symposium on Research and Teaching International Business, Faculty of Economics and Business, University of Sydney, Australia, 10 December 2008

Seno-Alday S 2008 'Investigating Internationalisation: How Do the Measures Measure Up?, Discipline of International Business Seminar, Faculty of Economics and Business, University of Sydney, Australia, 1 September 2008

2007

6
Conference Proceeding/s

Seno-Alday S 2007 'How Do You Find a Word That Means Globalisation?: A Historical Trek Through the World’s Largest Word Search', Australian and New Zealand Academy of Management (ANZAM) Conference, Sydney NSW, Australia, 7th December 2007

Seno-Alday S 2007 'Kings of the World: How Global Are the World's Largest Firms?', Australia and New Zealand International Business Conference (ANZIBA), Newcastle NSW, Australia, 10th November 2007

Seno-Alday S 2007 'How Do You Find a Word That Means Globalisation? A Brief Historical Trek Through the World's Largest Word Search', Australia and New Zealand International Business Conference (ANZIBA), Newcastle NSW, Australia, 10th November 2007

Seno-Alday S 2007 'Globalisation in History: The Quest for Meaning and Measure', Academy of International Business (AIB), Indianapolis, United States, 28th June 2007

Recent Units Taught

  • IBUS3102 International Risk Management

    2017: S1,
    2016: S1, S2,
    2015: S1, S2,

  • IBUS6003 Managing International Risk

    2016: S2,
    2015: S2,

  • MIBS6004 Managing Global Operations

    2016: S1, S2,
    2015: S1, S2,

Newsroom articles

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