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Steven Lu

PhD Tor. MA York BA Nankai
Senior Lecturer

Rm 503
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 5260
Fax +61 2 9351 6732
steven.lu@sydney.edu.au


Bio

Dr Steven Lu obtained his PhD in Marketing from the University of Toronto, and MA in Economics from York University. His research interests are quantitative marketing, applied econometrics, consumer choice modelling and Bayesian statistics. He has published in Marketing Science and Statistical Science.

Dr Lu was awarded the 2009 ANZMAC Emerging Researcher of the Year Award.

Research Expertise

  • Branding and advertising
  • Consumer learning
  • Internet/interactive marketing
  • Pharmaceutical marketing

Recent Units Taught