PhD Tor. MA York BA Nankai
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia
|Telephone||+61 2 9036 5260|
|Fax||+61 2 9351 6732|
Dr Steven Lu obtained his PhD in Marketing from the University of Toronto, and MA in Economics from York University. His research interests are quantitative marketing, applied econometrics, consumer choice modelling and Bayesian statistics. He has published in Marketing Science and Statistical Science.
Dr Lu was awarded the 2009 ANZMAC Emerging Researcher of the Year Award.
- Branding and advertising
- Consumer learning
- Internet/interactive marketing
- Pharmaceutical marketing