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Catherine Sutton-Brady

Catherine Sutton-Brady

BCom (Hons) MBS NUI ; PhD W.Syd
Associate Professor

Rm 4025
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 9306
Fax +61 2 9351 6732
catherine.suttonbrady@sydney.edu.au

Bio

Catherine began her career in industry, working with a large multinational company in Europe. Since her return to academia she has taught extensively at undergraduate and postgraduate level, both locally and overseas. Her teaching is predominantly in international marketing and business to business marketing. She values innovation in teaching and constantly strives to improve her courses and maintain student interest and enthusiasm in learning. Her research interests also lie in the area of business to business marketing and international marketing. She has published in these areas as well as in the area of higher education and assessment.

Dr Catherine Sutton-Brady was awarded the 2006 Pearson Education ANZMAC Marketing Educator of the Year Award.

Selected publications

2018

Journal Articles

Lashgari M, Sutton-Brady C, Solberg Soilen K, and Ulfvengren P (2018) Adoption strategies of social media in B2B firms: a multiple case study approach Journal of Business and Industrial Marketing, 33 (5), 730-743. [More Information]

McGrath H, O'Toole T, Marino L, and Sutton-Brady C (2018) A relational lifecycle model of the emergence of network capability in new ventures International Small Business Journal, In Press.

Book Chapter

Yuksel-Mermod A, Yuksel U, and Sutton-Brady C (2018) Predicting Financial Crises in a Globalized World: The Case of Turkish Banking Sector Fractal Approaches for Modeling Financial Assets and Predicting Crises; IGI Global, Hershey, USA, 63-80. [More Information]

2017

Journal Article

Sutton-Brady C, Taylor T, and Kamvounias P (2017) Private label brands: a relationship perspective Journal of Business and Industrial Marketing, 32 (8), 1051-1061. [More Information]

Book Chapter

Raswant A, and Sutton-Brady C (2017) Sustainable Supply Chain Management: The good, the bad, and the ugly Sustainability and Management - An International Perspective; Routledge, Abingdon, 277-287.

2016

Conference Proceeding

Canning L, Leek S, and Sutton-Brady C (2016) From little things big things grow IMP Asia in Africa Conference; IMP Group, Europe.

Book Chapter

Sutton-Brady C, and Raswant A (2016) Organic Cooperatives Facilitating Sustainable Consumption Handbook of Research on Green Economic Development Initiatives and Strategies; IGI Global, Hershey, 85-99. [More Information]

2015

Journal Article

Sutton-Brady C, Kamvounias P, and Taylor T (2015) A model of supplier-retailer power asymmetry in the Australian retail industry Industrial Marketing Management, 51, 122-130. [More Information]

2013

Journal Article

Stegemann N, and Sutton-Brady C (2013) Enhancing Learning Outcomes Through Application Driven Activities In Marketing American Journal of Business Education, 6 (1), 1-6.

2012

Conference Proceeding

Sutton-Brady C, and Kamvounias P (2012) Beer maker takes on supermarket bullies 28th Annual Industrial Marketing and Purchasing IMP 2012 Conference; IMP Group, Oslo, Norway.

2011

Journal Article

Areni C, and Sutton-Brady C (2011) The Universal Colour Grid: Colour Research Unbiased by Verbal Labels and Prototypical Hues Journal of Marketing Development and Competitiveness, 5 (2), 98-102.

Conference Proceeding

Sutton-Brady C, McGrath H, and O'Toole T (2011) The Evolution of Network Capability in an SME Context 27th Industrial Marketing and Purchasing Group Conference IMP 2011; IMP Group, Glasgow, United Kingdom.

2010

Journal Articles

Stegemann N, and Sutton-Brady C (2010) Putting Bling In The Classroom Journal of Business and Economics Research, 8 (1), 99-105.

Sutton-Brady C, Davis T, and Jung M (2010) Perceived Cultural Spaces and Cultural In-betweens: Consumption among Korean Australians Journal of Consumer Behaviour, 9 (5), 349-363. [More Information]

Sutton-Brady C, Voola R, and Yuksel U (2010) Fukuyama's End of History Thesis:  Are Western Marketing Theories the End Point of Marketing Theory Evolution? Journal of Business and Economics Research, 8 (7), 37-45.

Conference Proceedings

Sutton-Brady C, and Stegemann N (2010) Assessing Methods to Improve Class Participation European Applied Business Research Conference (EABR 2010) and European College Teaching & Learning Conference (ETLC 2010); Clute Institute for Academic Research, USA.

Sutton-Brady C, and Yuksel U (2010) Ethnic entrepreneurs in Australia: A story of relationships and networks 26th Industrial Marketing and Purchasing Group IMP Conference 2010; IMP Group, Europe.

2009

Journal Articles

Stegemann N, and Sutton-Brady C (2009) Poster Sessions in Marketing Education: An Empirical Examination Journal of Marketing Education, 31 (3), 219-229. [More Information]

Sutton-Brady C, and Stegemann N (2009) Innovating Through Structured Curriculum Development Journal of College Teaching and Learning, 6 (1), 1-8.

Sutton-Brady C, Scott K, Taylor L, Carabetta G, and Clark S (2009) The value of using short-format podcasts to enhance learning and teaching ALTJ - Association for Learning Technology Journal, 17 (3), 219-232. [More Information]

Conference Proceedings

Areni C, and Sutton-Brady C (2009) The Universal Colour Grid: Colour Research Unbiased by Verbal Labels and Prototypical Hues Australian and New Zealand Marketing Academy Conference ANZMAC 2009; Australian and New Zealand Marketing Academy (ANZMAC), Australia.

Stegemann N, and Sutton-Brady C (2009) Measuring Effectiveness of Poster Sessions: A Scale Development Australian and New Zealand Marketing Academy Conference ANZMAC 2009; Australian and New Zealand Marketing Academy (ANZMAC), Australia.

Sutton-Brady C (2009) Merger talk: Pie in the sky 25th Industrial Marketing and Purchasing Group Conference IMP 2009; Industrial Marketing and Purchasing Group, United Kingdom.

2008

Journal Articles

Sutton-Brady C (2008) Achieving Relevance in Assessment Through Fieldtrips College Teaching Methods and Styles Journal, 4 (4), 1-6.

Sutton-Brady C (2008) As time goes by: Examining the paradox of stability and change in business networks Journal of Business Research, 61 (9), 968-973. [More Information]

Book

Czinkota M, Ronkainen I, Sutton-Brady C, and Beal T (2008) International Marketing Asia Pacific Edition; Thomson Learning Australia, Australia.

Conference Proceedings

Sutton-Brady C, and Stegemann N (2008) Structured Innovative Curriculum Development 2008 European Applied Business Research Conference (EABR), and College Teaching & Learning Conference (TLC); Clute Institute for Academic Research, Salzburg, Austria.

Sutton-Brady C, Zhu X, and Zolkiewski J (2008) Interaction, Interacting and the Service Encounter 24th Industrial Marketing and Purchasing Group Conference IMP 2008; IMP Group, United Kingdom.

2007

Journal Articles

Yuksel U, and Sutton-Brady C (2007) Conceptions of Learning: An Exploratory study in the context of marketing students Journal of College Teaching and Learning, 4 (4), 17-25.

Yuksel U, and Sutton-Brady C (2007) From Selection To Termination: An Investigation Of Advertising Agency/Client Relationships Journal of Business and Economics Research, 5 (1), 31-39.

Conference Proceedings

Clark S, Sutton-Brady C, Scott K, and Taylor L (2007) Short Podcasts: The Impact on Learning and Teaching 6th Annual International Conference on Mobile Learning 2007; University of Melbourne, Melbourne.

Henneberg S, Naude P, and Sutton-Brady C (2007) Investigating the Impact on Performance of Business Strategy Fit with Relationship Management Profiles using Configuration Theory International Markets and Processes (IMP Group Asia 2007); Curtin University of Technology, Australia.

Stegemann N, and Sutton-Brady C (2007) Innovative Assessment Development: The Poster Session The College Teaching & Learning (TLC) Conference and European Applied Business Research (EABR) Conference (2007); Clute Institute for Academic Research, Colorado USA.

Sutton-Brady C (2007) Class Is Out The Effect Of Fieldtrips On Assessment The College Teaching & Learning (TLC) Conference and European Applied Business Research (EABR) Conference (2007); Clute Institute for Academic Research, Colorado USA.

Sutton-Brady C, Davis T, and Jung M (2007) Migration And The Changing Face Of Consumption In The Asia-Pacific: The Korean Migrant Experience In Australia 2007 Academy of Marketing Conference; Kingston Business School Kingston University UK, Egham, Surrey, United Kingdom.

Vassallo J, Voola R, Yuksel U, and Sutton-Brady C (2007) Managing Ambidexterity in International SMEs: Some Propositions Australian and New Zealand Marketing Academy Conference ANZMAC 2007; Australian and New Zealand Marketing Academy (ANZMAC), New Zealand.

Voola R, Sutton-Brady C, and Yuksel U (2007) Organisational learning, strategic flexibility and performance: The role of responsive and proactive market orientation 2007 EMAC 36th Conference; Reykjavik University, Iceland.

Voola R, Yuksel U, and Sutton-Brady C (2007) Fukuyama's end of history thesis: Are western marketing theories the end point of marketing theory evolution? 2007 Academy of Marketing Conference; Kingston Business School Kingston University UK, Egham, Surrey, United Kingdom.

2006

Journal Articles

Oliphant K, and Sutton-Brady C (2006) You've Got Mail: Techniques To Increase Response Rates Journal of Business and Economics Research, 4 (4), 15-20.

Sutton-Brady C (2006) Innovation In Assessment: Injecting Reality Into Business Education Journal of College Teaching and Learning, 3 (10), 53-56.

Sutton-Brady C, and Stegemann N (2006) A Colourful Approach To Reducing Examination Anxiety Journal of College Teaching and Learning, 3 (1), 1-9.

Yuksel U, and Sutton-Brady C (2006) To Delegate Or Not To Delegate? That Is The Question Of Pricing Authority Journal of Business and Economics Research, 4 (2), 35-43.

Conference Proceedings

Sutton-Brady C (2006) Realistic Assessment: Innovation made Simple The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference; Clute Institute for Academic Research, Florence, Italy.

Sutton-Brady C, Stegemann N, and Thompson B (2006) Business relationships within the visual arts industry - An elementary cross-cultural comparison 22nd Annual IMP Conference "Opening the Network" (2006); IMP Group, http://www.impgroup.org/papers.php.

Sutton-Brady C, Voola R, and Yuksel U (2006) Antecedents and consequences of ethnic international entrepreneurship: A preliminary model 2006 ANNUAL MEETING OF THE CIMaR CONSORTIUM AND OTHER INTERNATIONAL BUSINESS SCHOLARS; MSU-CIBER, Michigan, USA.

Thompson B, Stegemann N, and Sutton-Brady C (2006) Sponsorship as a Business Exchange: An Application of Relationships and Networks in the Performing Arts 22nd Annual IMP Conference "Opening the Network" (2006); IMP Group, http://www.impgroup.org/papers.php.

Yuksel U, and Sutton-Brady C (2006) Selecting, Evaluating and Changing Advertising Agencies The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference; Clute Institute for Academic Research, Florence, Italy.

Yuksel U, and Sutton-Brady C (2006) Conceptions of learning: Are we all memorizers or intellectuals? A study in the context of marketing students The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference; Clute Institute for Academic Research, Florence, Italy.

2005

Conference Proceedings

Oliphant K, and Sutton-Brady C (2005) It's In The Mail: How To Increase Response Rates 2005 European College Teaching and Learning Conference; Clute Institute for Academic Research, Santorini Island, Greece.

Stegemann N, and Sutton-Brady C (2005) The Art of Relationships Dealing with Dualities - 21st Annual Industrial Marketing and Publishing Group (IMP) Conference; RSM Erasmus University, Rotterdam, The Netherlands.

Sutton-Brady C (2005) As time goes by: The paradox of stability and change in Australian business networks Dealing with Dualities - 21st Annual Industrial Marketing and Publishing Group (IMP) Conference; RSM Erasmus University, Rotterdam, The Netherlands.

Sutton-Brady C, and Oliphant K (2005) Relationship Management in the Australian Wine Industry: A Pilot Study Building Social Capital in Networks - 2nd International Marketing and Purchase Group (IMP) Asia Conference; IMP Group, Phuket, Thailand.

Sutton-Brady C, and Stegemann N (2005) Colourful Assessment: The Use Of Visual Aids In Examinations 2005 European College Teaching and Learning Conference; Clute Institute for Academic Research, Santorini Island, Greece.

Yuksel U, and Sutton-Brady C (2005) Delegating Pricing Authority: An Agency Theory And A Sales Force Motivation Perspective 2005 European College Teaching and Learning Conference; Clute Institute for Academic Research, Santorini Island, Greece.

Book Chapter

Sutton-Brady C, and Pearce G (2005) Optimising expertise: A case study of team teaching on an international MBA program conducted in China Business and Management Education in China: Transition, Pedagogy and Training; World Scientific Publishing, Singapore, 181-194.

2004

Journal Article

Sanchez R, and Sutton-Brady C (2004) Does Sport Matter?: An Analysis Of The Personality Of Sport Journal of Business and Economics Research, 2 (11), 17-26.

Conference Proceedings

Sutton-Brady C (2004) Managing Business Relationships In Australia 20th Annual Industrial Marketing and Purchasing Group Conference IMP 2004; IMP Group, Denmark.

Sutton-Brady C, and Donnan M (2004) The Edge Of Time, Can Graph Theory Be Used To Analyse Relationships In B2B Networks? 20th Annual Industrial Marketing and Purchasing Group Conference IMP 2004; IMP Group, Denmark.

Sutton-Brady C, and Stegemann N (2004) Networks, Alliances And Loyalty Programs In Australia: Power Not Passion Drives The Affair 20th Annual Industrial Marketing and Purchasing Group Conference IMP 2004; IMP Group, Denmark.

2003

Journal Article

Pearce G, and Sutton-Brady C (2003) International Business Theatre (IBT): an alternative evaluation method for enhancing student learning in international marketing Assessment and Evaluation in Higher Education, 28 (1), 3-15. [More Information]

Conference Proceedings

Sutton-Brady C, and Donnan M (2003) Nexus nonsense or is it? 19th IMP-conference; IMP Group, Lugano, Switzerland.

Sutton-Brady C, and Stegemann N (2003) Loyalty programs in Australia: the affair continues 19th IMP-conference; IMP Group, Lugano, Switzerland.

Recent Units Taught

  • MKTG3116 International Marketing

  • MKTG6020 Business Marketing

  • MKTG6205 Marketing in the Global Economy

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