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Teresa Davis

Teresa Davis

BCom MBA Madr. PhD UOW
Associate Professor of Marketing

Rm 4026
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 8781
Fax +61 2 9351 6732
teresa.davis@sydney.edu.au

Bio

Teresa's main research interests lie in two areas. The first is in children as consumers, of particular interest is the relationship between advertising and the digital marketing of food to children. The second area is culture and consumption where her interests lies in examining 'cultures of transition' such as consumption of/in childhood and migrant groups. Related areas of research include the socio-historical analyses of culture and consumption and the representation of family and food in advertising.

Teresa has published articles in Marketing Theory, European Journal of Marketing, Sociology, Journal of Marketing Management, Consumption Markets and Culture and others. She has presented papers at many international conferences and invited seminars. Her teaching interests lie in Consumer Behaviour, and Social Marketing.

Teresa is Co-Convenor of the Australian Food, Culture and Society Network and a Partner Investigator of Leverhulme International Research Network Grant Project: Discursive Families project.

Research Interests

Expertise

Teresa’s research focuses on aspects of Children as Consumers including food marketing targeting young consumers, how young adults use social media to project 'healthy selves'. Using Consumer Culture Theory perspectives she also examines the changing nature of families and how they eat.

Her expertise in understanding how children and young people use and are influenced by digital marketing, and how they use digital platforms to interact with and influence their peers with regard to eating and consumption.

Roles

Teresa is a member of the University of Sydney Human Research Ethics Modifications Committee. She co-leads the 'Businesses, Markets and the Social Context of Health' research node within the Charles Perkins Centre. Her overall research ties in with the National Research network of food researchers across 15 universities in Australia called the Australian Food, Society and Culture research network (which she is a founder member and currently co-leads).This brings together a multidisciplinary set of researchers who focus on food to build collaborative research.

Research

Through her research she has long running, multi paper and grant partnership (Leverhulme grant 2011-2012; ‘Discursive families’; Collaborative Partnership Grant with the University of Edinburgh, 2017-2018) with academics at the University of Edinburgh, University of Lancaster, University of St. Gallen, and the also with the University of London, Royal Holloway These collaborations centre on children, family, food and the role of marketing in these spheres.

Her research on children, marketing and its influences (especially in food marketing) has resulted in original contributions published in The European Journal of Marketing, Journal of Marketing Theory; Journal of Marketing Management; International Journal of Consumer Studies; Young Consumers (Outstanding paper for 2015) and Sociology. This work helps in understanding how Digital marketing sources work to persuade the young consumer to consume in specific ways. The work has been incorporated into the Western Australian School curriculum in the Food Science and Technology area. Her work has been presented at several invited presentations, including as a speaker at the Rights of the Child Consumer' conference in Sydney (2015) in collaboration with the UN Human Rights Commissioner and the office of the National Commissioner for Children. This work has also resulted in an invitation as an expert in the area of child consumers, to review grant applications for the NWO (Netherlands Organisation for Scientific Research).She has been a judge on the 'Name and Shame awards' (Cancer Council's naming and shaming of unethical food advertising). She is the Faculty representative on the Cancer Research Network and a founding member of the Steering Committee of the Food Systems Network (University of Sydney) and serves on the Editorial Board for Journal of Business Research, The Journal of Consumer Behaviour as well as Young Consumers. She is Co-guest editor on a special issue of the European Journal of Marketing on “Families and Food: Marketing, Consuming and Managing’.

She has supervised 3 PhD students (as primary supervisor) to successful completion (all in tenure track positions in prestigious Universities in the UK, Europe and the USA). She has completed two other students as associate supervisor. She currently supervises one PhD student. She has supervised six Honours students onto successful completion and into industry careers.

2017

2
Book Section/s

Francis JE and Davis T 2017 'Sustainability and the Consumer-Citizen’s Consumption Consciousness' in Sustainability and Management: An International Perspective, ed. Çaliyurt K & Yuksel U, Routledge, Abingdon, United Kingdom, pp. 239-46 [Link]

2016

2
Book Section/s

Davis T 2016 'Nonplace' in The Blackwell Encyclopedia of Sociology, ed. George Ritzer, Blackwell Publishing, Oxford, United Kingdom

4
Journal Article/s

Confos N and Davis T 2016 'Young Consumer-Brand Relationship Building Potential Using Digital Marketing', European Journal of Marketing (Special Issue on ‘Children's Well-Being in a Digital Age’), vol.50:11, pp. 1993-2017 [Link]

2015

4
Journal Article/s

Francis JE and Davis T 2015 'Adolescents Sustainability Concerns and Reasons for not Consuming Sustainability', International Journal of Consumer Studies, vol.39:1, pp. 43-50 [Link]

5
Conference Paper/s

Davis T 2015 'Strangers offering your children candy: predatory food cultures online', Monash Prato Roundtable - Food markets and cultures of consumption: are we being served?, Prato, Italy, 3rd July 2015

2014

2
Book Section/s

Marshall D, Hogg M, Davis T, Schneider T and Petersen A 2014 'Images of Motherhood: Food Advertising in Good Housekeeping Magazine, 1950-2010' in Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures, ed. Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens, Routledge, Abingdon, United Kingdom, pp. 116-28

4
Journal Article/s

Davis T and Francis JE 2014 'The young consumer-citizen: Nationhood and environmentalism in children’s identity narratives', Marketing Theory, vol.14:4, pp. 417-29 [Link]

Francis JE and Davis T 2014 'Exploring Children’s Socialization to Three Dimensions of Sustainability (Winner of Outstanding and Best Paper of 2014)', Young Consumers, vol.15:2, pp. 125-37 [Link]

Marshall D, Davis T, Hogg MK, Schneider T and Petersen A 2014 'From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950-2010', Journal of Marketing Management (Special Issue: Revisiting Contemporary Issues in Family Consumption), vol.30:15-16, pp. 1654-79 [Link]

5
Conference Paper/s

Davis T and Cappellini B 2014 'Special session proposal "Women, Emotion work and Producing 'Family': The Role of Food and Fun.."', Association for Consumer Research North American Conference, Baltimore, United States, 26th October 2014

Hogg M, Davis T, Marshall D, Petersen A and Schneider T 2014 'Making meal times fun: representation of mothers and family meals over time in Magazine Advertising', Association for Consumer Research North American Conference, Baltimore, United States, 26th October 2014

Paramanathan G and Davis T 2014 'Weekend Border Crossings: The Discursive and (Trans) Formative consumption of Gender and Culture Negotiators', 39th Annual Macromarketing Conference, University of London, United Kingdom, 5th July 2014

2012

5
Conference Paper/s

Davis T 2012 'Mothers know best: The discursive construction of motherhood in magazine food advertising', Socio-Politics of Food Workshop, Centre for Regulatory Studies,Health, Wellbeing and Social Change Research Cluster, School of Political and Social Inquiry, Monash University, Australia, 28th May 2012

Davis T 2012 'Knowing Mothers: Motherhood performed in Magazine advertising', Leverhulme International Network Dissemination Event: Discursive Families, Business School, University of Edinburgh, United Kingdom, 7th February 2012

2011

4
Journal Article/s

Todd Weaver S, Moschis GP and Davis T 2011 'Antecedents of materialism and compulsive buying: A life course study in Australia', Australasian Marketing Journal, vol.19:4, pp. 247-56

5
Conference Paper/s

Davis T 2011 'A Boys Own View Of Gameworld Realworld: Keeping the Boundaries intact', Asia-Pacific Conference of the Association for Consumer Research 2011, Beijing, China, 18th June 2011

2010

2
Book Section/s

Davis T and Schneider T 2010 'From Lamb’s Fry to Cereal: How Kelloggs Changed Australian Breakfast' in Consumer Behaviour: A European Perspective, ed. G.Bamossy, S.Askegaard and M.Hogg, Pearsons Education, Harlow, United Kingdom, pp. 376-381

Davis T 2010 'Methodological and Design Issues in Research with Children' in Understanding Children as Consumers, ed. David Marshall, Sage Publications, London, United Kingdom, pp. 61-78

4
Journal Article/s

Schneider T and Davis T 2010 'Advertising food in Australia: Between antinomies and gastro-anomy', Consumption, Markets & Culture, vol.13:1, pp. 31-41

Davis T and Patmore G 2010 'Mirrored histories: Consumption and work in the Asia Pacific', Consumption, Markets & Culture, vol.13:1, pp. 1-5

Davis T 2010 'Thirdspaces or Heterotopias? Recreating and Negotiating Migrant Identity Using Online Spaces', Sociology, vol.44:4, pp. 661-67

Sutton-Brady C, Davis T and Jung M 2010 'Perceived Cultural Spaces and Cultural In-betweens: Consumption among Korean Australians', Journal of Consumer Behaviour, vol.9:5, pp. 349-363

Schneider T and Davis T 2010 'Fostering a hunger for health: Food and the self in ‘The Australian Women’s Weekly’', Health Sociology Review, vol.19:3, pp. 285-303

5
Conference Paper/s

Davis T 2010 'Cultural in-betweeness and Migrant Identity: Recreating culture in online thirdspaces or heterotopias', Association for Consumer Research Annual North American Conference ACR 2010 - "Think BIG. Big Ideas. Big Findings", Jacksonville, United States, 10th October 2010

Davis T 2010 'Special Topic Session (Chair: Teresa Davis) "The Family that eats together…: Food Discourses that shape the Consuming family" with paper 'Children, Food, Health and Marketplace Discourses in 50 years of Magazine advertising in Australia and the UK' by Davis T, Schneider T & Hogg M.', European Conference of the Association for Consumer Research 2010, University of London, Egham, United Kingdom, 3rd July 2010

Davis T and Paramanathan G 2010 'Weekend Border Crossings: The Discursive (Trans) Formations of Gender and Culture', 10th Conference on Gender, Marketing and Consumer Behaviour 2010, University of Cumbria, Ambleside, United Kingdom, 29th June 2010

Cutcher L and Davis T 2010 'Indigenous Mothers in Australia: The Cycle of Reproduction and Production of White Nationhood', Gender Work and Organization Conference: 6th Biennial International Interdisciplinary Conference, Keele University, Staffordshire, United Kingdom, 23rd June 2010

2009

5
Conference Paper/s

Cutcher L and Davis T 2009 'Discursive formation of the indigenous female Australian subject: Bad mothers, cheapworkers and (white) postwar prosperity', 2nd New Zealand Discourse Conference 2009 - "Tilts and Shifts – Applying a Discourse Analysis Lens", AUT University, New Zealand, 20th November 2009

6
Conference Proceeding/s

Davis T 2009 'A Boy's Own View of GameWorld - Realworld Boundaries: Is Containment the Answer?', Proceedings of the Consumer Culture & the Ethical Treatment of Children: Theory, Research & Fair Practice Conference, Michigan State University, United States, 13th November 2009

2007

1
Book/s

Quester P, Pettigrew S, Davis T and Grimmer M 2007 'Consumer Behaviour: Implications for Strategy', McGraw Hill, Australia

2
Book Section/s

Davis T and Schneider T 2007 'Making Sense of Health Foods: A Historical Analysis of Food Advertising in the Australian Women's Weekly in the Three Post-war Decades' in Interdisciplinary Perspectives in Food Studies, ed. M Koc, R MacRae and K Bronson, McGraw Hill, Toronto, Canada, pp. 47-57

3
Edited Book/s

Craig Lees M, Davis T and Gregory G 2007 'Borderless Consumption:Asia Pacific Advances in Consumer Research'

4
Journal Article/s

Davis T 2007 'Brand meaning and children: A thematic categorization task', Journal of Brand Management, vol.14:3, pp. 255-266

5
Conference Paper/s

Davis T and Schneider T 2007 'Gastro-anomie and the Diet Making Nexus: The Social Construction of Health Foods in The Australian Women’s Weekly over half a Century', European Conference of the Association for Consumer Research, Milan, Italy, 1st January 2007-31st December 2007

Davis T and White L 2007 'Children and Snack Foods:Is there a relationship between television viewing habits and nutritional knowledge and product choice?', Association for Consumer Research -Asia Pacific Advances in Consumer Research Volume 7- ACR 2006 Conference-Borderless Consumption, Sydney, Australia, 1st January 2007-31st December 2007

Schneider T and Davis T 2007 'Health Discourses in Australian Magazine Advertising over the last 50 years', 8th Annual Conference of the European Sociological Association, Glasgow, Scotland, United Kingdom, 6th September 2007

6
Conference Proceeding/s

Sutton-Brady C, Davis T and Jung M 2007 'Migration and the Changing Face of Consumption in the Asia-Pacific: The Korean Migrant Experience in Australia', Academy of Marketing 2007- Market Theory into Practice, Kingston Business School, United Kingdom, 6th July 2007

2006

2
Book Section/s

Davis T 2006 'Current trends and emerging issues in consumer research' in Consumer Behaviour, McGraw Hill Education, Sydney, Australia

6
Conference Proceeding/s

Jung M, Sutton-Brady C and Davis T 2006 'Exploring generational and cultural change in the consumption patterns of Korean migrant families', Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference, Sydney, Australia, 17th June 2006

White L and Davis T 2006 'Children and snack foods: Is there a relationship between television viewing habits and nutritional knowledge and product choice?', Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference, Sydney, Australia, 17th June 2006

Davis T and Schneider T 2006 'Making sense of functional foods: An historical analysis', "Consumer Australia": An Historical Perspective, Melbourne, Australia, 4th February 2006

2005

5
Conference Paper/s

Kravets O and Davis T 2005 'Soviet Brands in Post-Soviet Russia: The People’s Brands as a Nation’s Inalienable Wealth', Ninth International Conference on Marketing and Development: Marketing Contributions to Prosperity and Peace (abstract published:Journal of Macromarketing 2005 25: 262), 1st January 2005-31st December 2005

White L and Davis T 2005 'Children and snack foods: Television advertising, brand awareness, consumption and product choice', Marketing: Building Business, Shaping Society - Incorporating The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, Dublin, Ireland, 7th July 2005

6
Conference Proceeding/s

Davis T 2005 'Food marketing and childhood obesity: Issues and findings', Broadening the Boundaries - Proceedings of the 8th Australia and New Zealand Marketing Academy (ANZMAC) Conference, Fremantle WA, Australia, 7th December 2005

Davis T and Kravets O 2005 'Bridges to displaced meaning: The reinforcing roles of myth and marketing in Russian vodka labels', Association for Consumer Research Annual Conference, Portland Oregon, United States, 10th October 2005

Davis T and Kravets O 2005 'The sphere of pure consumption: Outsourcing the production of sacred commodities', For Consumers: Steps Towards Transformative Consumer Research - 2005 North American Conference of the Association for Consumer Research (ACR), San Antonio, United States, 2nd October 2005

Kravets O and Davis T 2005 'Back to the future or forward into the past: Utopia in Soviet and post Soviet advertising', Advertising and Communication - Proceedings of the 4th International Conference on Research In Advertising (ICORIA), Saarbruecken, Germany, 4th June 2005

2004

2
Book Section/s

Davis T 2004 'The secret life of brands - Australian children and their brands: Implications for advertisers' in Content and Media Factors in Advertising, ed. Peter Neijens, Constanze Hess, Bas van den Putte and Edith Smit, Het Sphinhuis Publishers, Amsterdam, Netherlands, pp. 115-126

4
Journal Article/s

Davis T and Yip J 2004 'Reconciling Christianity and modernity: Australian youth and religion', Advances in Consumer Research, vol.31, pp. 113-117

6
Conference Proceeding/s

Davis T 2004 'Creolized and modernized: Religious consumption in the South Indian church', Association for Consumer Research Annual Conference - Special Session: Religion and Consumption: Sacred profane?, Portland Oregon, United States, 10th October 2004

Davis T 2004 'The secret life of brands: Australian children and their brands', 2nd International Conference on Research in Advertising (ICORIA), Amsterdam, Netherlands, 8th June 2004

2003

4
Journal Article/s

Davis T 2003 'Creating diderot unities - quest for possible selves?', Journal of Consumer Marketing, vol.20:1, pp. 44-54

5
Conference Paper/s

Davis T 2003 'Creolization or prodigalization? The many avatars of an indo-singaporean food consumptionscape', 33rd Annual Conference of Association for Consumer Research, Atlanta, Georgia, United States, 1st January 2003-31st December 2003

6
Conference Proceeding/s

Davis T 2003 'High involvement and making the grade: The relationship between involvement levels and grade achievement', Vice-Chancellor's Showcase: Graduates for the world, Sydney, Australia, 6th November 2003

Davis T 2003 'What a brand means to the child consumer: A thematic categorization task approach to choosing brand extensions', 30th International Research Seminar in Marketing: Marketing Communications and Consumer Behaviour, France, 13th June 2003

2002

4
Journal Article/s

Davis T 2002 'The creation of new diderot unities: A quest for possible selves?', Advances in Consumer Research, vol.29, pp. 241-242

6
Conference Proceeding/s

Davis T 2002 'Materialism and social-linkage effects in mother's day statements of children: Age and gender differences', 2002 Australian and New Zealand Marketing Academy Conference, Melbourne VIC, Australia, 4th December 2002

9
Internal Working Paper/s

Davis T 2002 'Creating new diderot unities: A quest for possible selves?'

Selected grants

2017-2018

2017 - 2018

Recent Units Taught

  • MKTG6007 Consumer Behaviour

    2016: S2,

  • MKTG6204 Contemporary Consumer Insights

    2017: Int Apr, S1,

Newsroom articles

  • Fat lot of good done by healthy canteen rules 19 Sep 2017

    Sydney Morning Herald

    Associate Professor Teresa Davis was quoted in the Sydney Morning Herald calling for governments to take a bigger role in ensuring health food options are available and affordable at school canteens.

  • Teresa Davis on ABC Radio South East SA 27 Apr 2017

    ABC Radio ( South East SA)

    ABC Radio South East SA interviewed Associate Professor Teresa Davis about her research into the marketing tactics used by junk food companies to target children.

  • Teresa Davis on ABC Newcastle 18 Apr 2017

    ABC Radio (Newcastle)

    Associate Professor Teresa Davis was interviewed on ABC Newcastle about a new study on marketing tactics targeting children used by junk food companies.

  • Sweet Talks Sour 25 Jul 2016

    Gold Coast Bulletin

    The Gold Coast Bulletin quoted Professor Teresa David on the marketing strategy using by food and drink companies to target children.

  • Teresa Davis on 666 ABC Canberra 25 Jul 2016

    666 ABC Canberra

    Associate Professor Teresa Davis was interviewed on 666 ABC Canberra about Woolworths’ business model overhaul which will see the loss of many jobs.

See all Newsroom items for Teresa Davis