BA (Hons) PhD
Honorary Associate Professor
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia
Phone: +61 2 4883 6329
Fax: +61 2 9351 6732
Terry's research interests are primarily in the field of marketing and social survey quality assurance. He was commissioned to design and implement the Interviewer Quality Control Australia scheme (IQCA) on behalf of the Market Research Society of Australia and the Association of Market Research Organizations in the early 1990s. In 2002-2005 he served as a member of a Technical Committee at Standards Australia International which has now introduced new standards of best practice in Australian marketing research (ISO 20252). He has published several books, including Survey Interviewing, Allen and Unwin, 1984 (with R. Stimson), Stability and Change in Australian Housing, University of Canberra, 1990 (with R. Stimson, C. Paris and G. Hugo), and Australian Opinion Polls 1941-1990 (Vols 1 and 2), Thorpe, 1993 (with M. Goot, P. Ridley, P. Day, L Gibbons and I. McNair). He has also published in the Journal of Advertising Research and Admap (with P.Danaher).
Earlier in his professional career his appointments included Research Director of News Limited and founder and CEO of Australian Nationwide Opinion Polls (ANOP). On the academic side, he was Foundation Director of the University of Sydney Sample Survey Centre from 1975-85 where he directed more than 500 research projects for the Australian academic community. After this, he conducted a consulting practice in marketing and social research - privately as the Centre for Survey Quality Assurance and later within KPMG Management Consultants. Assignments in the 1985-1995 period included Survey Auditor for the Australian television industry, the New Zealand television industry and the New Zealand newspaper and magazine publishing industry. He returned to the University of Sydney's Faculty of Economics in 1995 as part-time Visiting Professor and in 1997 was appointed to the full time academic staff as Associate Professor of Marketing and Head of Department. During the initial restructuring of the Faculty (1999 - 2000) he served as Associate Dean (Administration) and Associate Dean (Development and External Relations).
Terry Beed retired from his position as Associate Professor of Marketing in the University of Sydney in June 2003. He retains a strong connection with the university as an Honorary Associate Professor in the Discipline of Marketing, Faculty of Economics and Business and Deputy Chairman of the Discipline's Advisory Board. He is also a Fellow of St Andrew's College in the University of Sydney where he served as Vice Principal during 2002-2003. He maintains a strong commitment to the university's academic and executive teaching programs and teaches short courses in the the Centre for Continuing Education and the Research Institute for Asia and the Pacific. He established the St Andrew's College Executive Education Program in 2002 and has hosted many delegations of visiting business executives from China, Thailand, Indonesia and South Korea.
Following his retirement from the university Terry has sought new business opportunities in marketing research and other strategic consulting work. He has completed major assignments in the quality assurance of media surveys, acting on behalf of Australia's leading newspaper and magazine publishers. Most recently, he was appointed independent Code Reviewer by the Association of Market and Social Research Organisations to review the Australian Market and Social Research Privacy Code and to report to the Australian Privacy Commissioner. This assignment has now been completed and the Privacy Commissioner has received the report.
In broader community service, Terry is currently Senior Research Fellow at the Law and Justice Foundation of New South Wales where he provides consulting services and strategic advice on socio-legal research designs, methodology and other organisational matters, including the restructuring of the Foundation's research capability in 2003-04. In the area of health data he was recently appointed to the Community Advisory Committee of the Centre for Health Record Linkage, an agency established jointly by the Cancer Institute of NSW, the NSW Department of Health, ACT Health, the NSW Clinical Excellence Commission and the Universities of Sydney, NSW and Newcastle. The agency creates and maintains a record linkage system for health and human services in NSW and the ACT which facilitates research, planning, evaluation and delivery of health services.