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Ulku Yuksel

Ulku Yuksel

BA MU. MCom ( Hons) ITU. PhD MU. GradCertEdStud ( Higher Education) USYD.
Senior Lecturer

Rm 513
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 6107
Fax +61 2 9351 6732
ulku.yuksel@sydney.edu.au

Bio

Ulku has made the move from industry to an academic career after a 13-year-long professional business career in the international services sector. Her substantial industrial experience and positions as Director of Sales, Marketing and Consultant in the hospitality, advertising, and financial services industries, with two giant corporations of these sectors, Citibank Corporate HQs and Kempinski-Lufthansa, framed the basis of the context of her research interests. Ulku's research revolves around the application of consumer marketing concepts in various contexts; including services marketing, international business and cross-cultural consumer behaviour. Specifically, she investigates the effects of culture and  psychological pressure on decision-making of managers and consumers, as they confront risk and cost of their decisions. Consumption and managerial decision-making under various risk perceptions, such as various types and degrees of stress and uncertainty; anti-consumption and political marketing (e.g., boycott behaviour) are the sub-areas she investigates within this concept. Her recent research explores consumers' evaluations as the consequences of their decisions affect their multi-faceted selves, such as the personal self, collective self (in-group), impersonal self (anonymity), and others (out-group). Her research focuses on answering the following questions: (1) How do consumers/managers perceive stimulus and stress and react to information for their decision on action versus inaction? (2) How do consumers evaluate the fairness of and react to marketing strategy and manufacturing tactics? (e.g., boycotts)? (3) When and how does culture affect these constructs? Ulku uses experiments to collect data, although she also makes use of mixed methodologies when the research question necessitates.

Ulku's research is useful for marketers, managers and social policy makers as they try to understand the effects of culture, environmental uncertainty and turbulence, and perceived stress on consumer or managerial decision making.

Publications

2015

2
Book Section/s

Karaosman H, Mermod AY and Yuksel U 2015 Forthcoming 'Corporate Social Responsibility in the European Union: An Assessment of CSR Strategy' in Corporate Social Responsibility and Governance: Practice & Theory, ed. Samuel O Idowu, Claus Strue Frederiksen, Asli Y Mermod and Morten Ebbe Juul Nielsen, Springer-Verlag, Berlin, Germany

4
Journal Article/s

Rahman K, Karpen I, Reid M and Yuksel U 2015 Forthcoming 'Customer-to-customer interactions and word of mouth: Conceptual extensions and empirical investigations', Journal of Strategic Marketing

2014

2
Book Section/s

Hemat H and Yuksel U 2014 'A Critical Review of Corporate Social Responsibility Practices from a Marketing Perspective: Is Cause-Related Marketing really a ‘Win-Win-Win’ Situation?' in Corporate Social Responsibility for the Business World, ed. Asli Yüksel Mermod & Samuel O. Idowu, Springer-Verlag, Berlin, Germany, pp. 3-26

4
Journal Article/s

Kriz A, Voola R and Yuksel U 2014 'The dynamic capability of ambidexterity in hypercompetition: qualitative insights', Journal of Strategic Marketing, vol.22:4, pp. 287-99 Link

5
Conference Paper/s

Yuksel U and Hemat H 2014 'When do Sensory Stimuli Affect Brand Extension Evaluations?', Association for Consumer Research North American Conference, Baltimore, United States, 26th October 2014

Yuksel U and Hemat H 2014 'The Effect of Situational Factors on Cross-Cultural Consumer Risk-Taking', Association for Consumer Research North American Conference, Baltimore, United States, 26th October 2014

6
Conference Proceeding/s

Thai NT and Yuksel U 2014 'Choice Overload during Travel Decision Making for Self versus Other', Proceedings of the 47th Academy of Marketing Conference AM2014 – “Marketing Dimensions: People, places, and spaces”, Bournemouth, United Kingdom, 10th July 2014

Thai NT and Yuksel U 2014 'Choosing a Vacation Destination for Myself vs. for Other', Proceedings of the 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Istanbul, Turkey, 8th June 2014

2013

2
Book Section/s

Yuksel U and Thai NT 2013 'Turkey: Industry Profile - Travel and Tourism' in Encyclopedia of Emerging Markets, Gale/Cengage Learning, Detroit, United States, pp. 388-93

Yuksel U 2013 'Turkey' in Encyclopedia of Emerging Markets, Gale/Cengage Learning, Detroit, United States, pp. 381-8

4
Journal Article/s

Yuksel U 2013 'Who is an Entrepreneur? (Girisimci Kimdir?)', Entrepreneurship Season (Girisimcilik Iklimi), vol.1:4, pp. 24-9

Yuksel U 2013 'Non-participation in Anti-consumption: Consumer Reluctance to Boycott', Journal of Macromarketing, vol.33:3, pp. 204-16 Link

5
Conference Paper/s

Hemat H and Yuksel U 2013 'The Effect of Culture on Managerial Risk-Taking', 39th European International Business Academy EIBA Conference, Bremen, Germany, 14th December 2013

Lu S, Yuksel U and Yang Y 2013 'Adding Clicks: Understanding the Impact of Adding an Internet Channel on the Direct and Indirect Channels', 35th INFORMS Society for Marketing Science ISMS Marketing Science Conference, Istanbul, Turkey, 13th July 2013

6
Conference Proceeding/s

Thai NT and Yuksel U 2013 'How do the number of choices and prior knowledge affect travellers’ satisfaction of destination selection?', Proceedings of the 2nd World Research Summit for Tourism and Hospitality – “Crossing the Bridge”, Orlando, United States, 17th December 2013

Thai NT and Yuksel U 2013 'Choice Overload in Tourism and the Moderating Role of Travellers' Prior Knowledge', Proceedings of the Australia & New Zealand Marketing Academy Conference ANZMAC 2013 - "Engaging With Our Future", Auckland, New Zealand, 4th December 2013

2012

2
Book Section/s

Yuksel U 2012 'Fraud in marketing and consumption practices' in Emerging Fraud: Fraud Cases from Emerging Economies: Part 3, ed. K.Caliyurt and S.O. Idowu, Springer, New York, United States, pp. 163-75 Link

5
Conference Paper/s

Yuksel U, Lu S and Cimenbicer S 2012 'Does Mortality Salience Affect on Discount-Seeking Behavior: The Role of Liking and Customer Value', Business and Social Science Research Conference, Paris, France, 28th December 2012

Lu S, Yang Y and Yuksel U 2012 'The Adoption of Online Distribution Channels and Its Impact on Hotel’s Marketing Strategies: A Longitudinal Study', 34th ISMS Marketing Science Conference, Boston, United States, 9th June 2012

6
Conference Proceeding/s

Yuksel U and Mermod AY 2012 'Oppositions to Anti-consumption: Boycotts Failure', Symposium and International Social Marketing Conference ICAR 2012, Brisbane, Australia, 28th June 2012 Link

Reid M, Karpen I, Rahman K and Yuksel U 2012 'Investigating the Impact of CCI on Critical Customer and Brand Consequences', Proceedings of the 41st Annual European Marketing Academy EMAC Conference 2012 – “Marketing to Citizens: Going beyond Customers and Consumers", Lisbon, Portugal, 25th May 2012 Link

2011

5
Conference Paper/s

Kriz A, Voola R and Yuksel U 2011 'The role of ambidexterous innovation in hypercompetitive contexts', Australian & New Zealand Marketing Academy Conference ANZMAC 2011, Perth, Australia, 30th November 2011

Paton LJ and Yuksel U 2011 'When does severity of risk, risk consequence frame and self construal affect individuals’ gambling decision making', International Association for Cross-Cultural Psychology IACCP Regional Conference 2011, Istanbul, Turkey, 3rd July 2011

Sutton-Brady C and Yuksel U 2011 'Ethnic Entrepreneurial Networks - An opportunity to shape policy', The IMP Journal Seminar 2011, Uppsala, Sweden, 1st April 2011

2010

2
Book Section/s

Yuksel U 2010 'Real Estate Speculation' in Booms and Busts: An Economics Encyclopedia, ed. James Ciment, M.E. Sharpe, Armonk, New York, United States, pp. 666-69

Ciment J and Yuksel U 2010 'Hoarding' in Booms and Busts: An Economics Encyclopedia, ed. James Ciment, M.E. Sharpe, Armonk, New York, United States, pp. 345-48

4
Journal Article/s

Yuksel U and Voola R 2010 'Travel Trade Shows: Exploratory Study of Exhibitors' Perceptions', Journal of Business and Industrial Marketing, vol.25:4, pp. 293-300

Sutton-Brady C, Voola R and Yuksel U 2010 'Fukuyama’s End of History Thesis:  Are Western Marketing Theories the End Point of Marketing Theory Evolution?', Journal of Business and Economics Research, vol.8:7, pp. 37-45

Yuksel U and Mermod AY 2010 'A Risky Mode of Foreign Market Entry: International Portfolio Investments', Journal of Business and Economics Research, vol.8:8, pp. 1-10

Yuksel U 2010 'Integrating Curriculum: Developing Student Autonomy in Learning in Higher Education', Journal of College Teaching and Learning, vol.7:8, pp. 1-8

6
Conference Proceeding/s

Sutton-Brady C and Yuksel U 2010 'Ethnic entrepreneurs in Australia: A story of relationships and networks', Proceedings of the 26th Industrial Marketing and Purchasing Group IMP Conference 2010 - "Business Networks - Globality, Regionality, Locality", Budapest, Hungary, 4th September 2010

Yuksel U 2010 'Switching Partners: Exploring Client and Advertising Agency Relationships', 17th International Conference on Recent Advances in Retailing and Services Science EIRASS 2010, Istanbul, Turkey, 5th July 2010

Yuksel U and Mermod A 2010 'How to Recover From Financial Crises Caused by a Fragile Banking System: The Case of Turkish Banking Crises of 2001', The Asia-Pacific Economic and Business History Conference APEBH 2010 - "Financial Crises: Historical Perspectives", Wellington, New Zealand, 20th February 2010

2009

4
Journal Article/s

Yuksel U and Mryteza V 2009 'An Evaluation of Strategic Responses to Consumer Boycotts', Journal of Business Research, vol.62:2, pp. 248-59

6
Conference Proceeding/s

Rahman K and Yuksel U 2009 'When Strangers Converse in Marketplace Environments: Effect of Service Provider-Related versus Service Provider-Unrelated Conversations', Advances in Consumer Research, Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN, pp. 913-14: Association for Consumer Research, 1st January 2009-31st December 2009

Yuksel U and Yuksel-Mermod A 2009 'The Use of Negotiated Curricula in Student Assessments in Higher Education', European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC 2009, Prague, Czech Republic, 11th June 2009

Yuksel U, Yuksel-Mermod A and Voola R 2009 'International Portfolio Investments As Another Mode Of Foreign Market Entry', European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC 2009, Prague, Czech Republic, 11th June 2009

2008

5
Conference Paper/s

Rahman K and Yuksel U 2008 'When Strangers Converse in Marketplace Environments: Effect of Service Provider-Related Versus Service Provider-Unrelated Conversations', Association for Consumer Research Annual North American Conference 2008, San Francisco, United States, 26th October 2008

Voola R, Vassallo J, Sutton-Brady C and Yuksel U 2008 'Managing Ambidexterity in International SME’S: Qualitative Findings', Academy of International Business (AIB) 2008 Annual Meeting - The Fifth Annual Journal of International Business Studies (JIBS) Paper Development Workshop, Milan, Italy, 3rd July 2008

6
Conference Proceeding/s

Mirza M and Yuksel U 2008 'Consumers of the Post-Modern World: Theories of Anti-Consumption and Impression Management', 2nd ICAR (The International Centre for Anti-consumption Research) Symposium: How Can Anti-Consumption Research Contribute To Sustainability?, Sydney, Australia, 5th December 2008 Link

Bhatia S and Yuksel U 2008 'Tracing the Journey: Understanding the moderating effect of pro-sumption on consumption patterns', The Business and Labour History Group Symposium “Mirrored Histories: Consumption and Work in the Asia Pacific”, Sydney, Australia, 20th June 2008

2007

2
Book Section/s

Yuksel U and Yuksel A 2007 'Internal Marketing and goals in internal training and education in two main branches of the service industry: banking and tourism' in ITU Reward Book for Prof. Kandemir, Y. IV. Section Management and Law, ed. E Tokdemir, O Guncavdi and S Kucukciftci, Centler Matbaacilik, Istanbul, Turkey, pp. 377-396

4
Journal Article/s

Yuksel U and Sutton-Brady C 2007 'From selection to termination: An investigation of advertising agency/client relationships', Journal of Business and Economics Research, vol.5:1, pp. 31-40

Yuksel U and Sutton-Brady C 2007 'Conceptions of Learning: An Exploratory study in the context of marketing students', Journal of College Teaching and Learning, vol.4:4, pp. 17-26

6
Conference Proceeding/s

Mermod AY, Yuksel U and Voola R 2007 'Is Hot Money a Viable Market Entry Alternative? An Eclectic and Resource Based Perspective', International Finance Symposium 2007, Istanbul, Turkey, 14th December 2007

Voola R, Vassallo J, Yuksel U and Sutton-Brady C 2007 'Managing Ambidexterity in International SMEs: Some Propositions', ANZMAC Conference, Dunedin, New Zealand, 5th December 2007

Voola R, Yuksel U and Sutton-Brady C 2007 'Fukuyama’s end of history thesis: Are western marketing theories the end point of marketing theory evolution?', Academy of Marketing Conference, Kingston Business School, United Kingdom, 6th July 2007

Voola R, Sutton-Brady C and Yuksel U 2007 'Organisational learning, strategic flexibility and performance: The role of responsive and proactive market orientation', European Academy of Marketing Science (EMAC), Reykjavik, Iceland, 26th May 2007

2006

2
Book Section/s

Yuksel U and Mermod AY 2006 'Internal Marketing and goals in internal training and education in two main branches of the service industry: banking and tourism' in Management and Law, ed. O.Guncavdi and S.Kucukciftci E.Tokdemir, Centler Matbaacilik, Istanbul, Turkey, pp. 377-96

4
Journal Article/s

Yuksel U and Sutton-Brady C 2006 'To delegate or not to delegate: That is the question of pricing authority', Journal of Business and Economics Research, vol.4:2, pp. 35-44

6
Conference Proceeding/s

Yuksel U and Voola R 2006 'Evaluating travel trade shows: An exploratory study from exhibitor’s perspective', Proceedings of the 24th EuroCHRIE Congress, Thessaloniki, Greece, 28th October 2006

Yuksel U and Sutton-Brady C 2006 'Selecting evaluating and changing advertising agencies', Proceedings of the European Applied Business Research (EABR) and College Teaching & Learning (TLC) Conference, Florence , Italy, 29th June 2006

Yuksel U 2006 'Conceptions of learning: Are we all memorizers or intellectuals? A study in the context of marketing students', Proceedings of the European Applied Business Research (EABR) and College Teaching & Learning (TLC) Conference, Florence , Italy, 29th June 2006

Sutton-Brady C, Voola R and Yuksel U 2006 'Antecedents and consequences of ethnic international entrepreneurship: A preliminary model', CIMaR Annual Conference on International Marketing- CIMaR Consortium for International Marketing Research, Istanbul, Turkey, 30th May 2006

Voola R, Yuksel U and Cowley K 2006 'Generic business strategies, total market orientation and firm performance: an integrated empirical model', Proceedings of the 35th European Marketing Academy Conference (EMAC), Athens, Greece, 26th May 2006

2005

1
Book/s

Yuksel U and Mermod A 2005 'Brands - Managing brands and measuring brand equity', Beta Publishing House, Cagaloglu, Istanbul, Turkey, pp. 308

6
Conference Proceeding/s

Yuksel U and Sutton-Brady C 2005 'Delegating pricing authority: An agency theory and a sales force motivation perspective', European College Teaching and Learning Conference, Santorini Island, Greece, 22nd May 2005

2004

1
Book/s

Yuksel U and Mermod A 2004 'Services Marketing (Tourism and banking services)', Beta Publishing, Cagaloglu, Istanbul, Turkey, pp. 336

Yuksel U and Mermod A 2004 'Brand equity and brand equity measurement', Dr. Kovac Press (Verlag), Germany, pp. 150

Yuksel A, Mermod A and Yuksel U 2004 'Banking Laws and Management', Beta Publishing House, Istanbul, Turkey

2
Book Section/s

Yuksel A, Mermod A and Yuksel U 2004 'Marketing for financial services and bank marketing' in Banking Laws and Management, Beta Publishing, Cagaloglu, Istanbul, Turkey

2003

4
Journal Article/s

Yuksel U, Mermod A and Elmadag B 2003 'A model of unplanned buying behavior and in-store cues', Marketing World (Pazarlama Dunyasi), vol.17:5, pp. 36-46

5
Conference Paper/s

Yuksel U, Mermod A and Yildirim H 2003 'Country of origin impact on professional software users', Academy of Management 11th World Marketing Congress, Perth WA, Australia, 1st January 2003-31st December 2003

2002

2
Book Section/s

Yuksel U, Yuksel A and Mermod A 2002 'Bank Management' in ALFA Basim Yayim Daitim Ltd. Sti.

Yuksel U and Mermod A 2002 'Internal marketing and goals in internal training and education in two main branches of the service industry: Banking and tourism' in A Section in ITU Reward Book for Prof. Kandemir, Y.

4
Journal Article/s

Yuksel U and Yuksel A 2002 'Real estate marketing and law in Turkey (Immobilienrecht und -erwerb in der Türkei)', DSWR-Zeitschrift für Praxisorganisation, Betriebswirtschaft und elektronische Datenverarbeitung, vol.31:6, pp. 175-179

Yuksel U 2002 'Service quality management as a major problem of theTurkish tourism', Marketing World (Pazarlama Dunyasi), vol.16:3, pp. 38-49

5
Conference Paper/s

Yuksel U and Mermod A 2002 'Financial utilities of tourism marketing to Turkey', ITC 2002, International Tourism Congress: Challenges and prospects for the new millennium, 1st January 2002-31st December 2002

Yuksel U and Mermod A 2002 'Financing tourism investments and an application in Turkey', ITC 2002, International Tourism Congress: Challenges and prospects for the new millennium, 1st January 2002-31st December 2002

11
Seminar Paper/s

Yuksel U and Mermod A 2002 'Financial benefits of tourism marketing, New trends for business excellence, International Seminar (Neue Ansaetze für Business Excellence, Technische Universitaet Berlin; Internationales Seminar), Istanbul, Turkey 2002

2001

4
Journal Article/s

Yuksel U and Mermod A 2001 'Pricing policy and service cost account in banking', Journal of Accounting and Auditing (Muhasebe ve Denetime Bakis), vol.2:5, pp. 99-117

2000

1
Book/s

Yuksel A, Yuksel A and Yuksel U 2000 'Bank Management (Banka yonetimi el kitabi)', Alfa Publishing (Basım Yayım Dagitım Ltd.Sti.), Istanbul, Turkey

4
Journal Article/s

Yuksel U 2000 'Franchising applications in contemporary hotel management as an international economic co-operation tool', TUGEV - Journal of Tourism Development and Education Foundation (TUGEV - Turizm Gelistirme ve Egitim Vakfi Yayini), vol.34:51, pp. 1-18

Research Expertise

  • Cross cultural consumer behaviour
  • Culture and consumption
  • International marketing

Recent Units Taught