BA MU. MCom ( Hons) ITU. PhD MU. GradCertEdStud ( Higher Education) USYD.
H69 - Economics and Business
The University of Sydney
NSW 2006 Australia
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|Curriculum vitae||Curriculum vitae|
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Ülkü has made the move from industry to an academic career after a 13-year-long professional business career in the international services sector. Her substantial industrial experience and positions as Director of Sales, Marketing and Consultant in the hospitality, advertising, and financial services industries, with two giant corporations of these sectors, Citibank Corporate HQs and Kempinski-Lufthansa, framed the basis of the context of her research interests. Ülkü's research revolves around the application of consumer marketing concepts in various contexts; including services marketing, international business and cross-cultural consumer behaviour. Specifically, she investigates the effects of culture and psychological pressure on decision-making of managers and consumers, as they confront risk and cost of their decisions. Consumption and managerial decision-making under various risk perceptions, such as various types and degrees of stress and uncertainty; anti-consumption and political marketing (e.g., boycott behaviour) are the sub-areas she investigates within this concept. Her recent research explores consumers' evaluations as the consequences of their decisions affect their multi-faceted selves, such as the personal self, collective self (in-group), impersonal self (anonymity), and others (out-group). Her research focuses on answering the following questions: (1) How do consumers/managers perceive stimulus and stress and react to information for their decision on action versus inaction? (2) How do consumers evaluate the fairness of and react to marketing strategy and manufacturing tactics? (e.g., boycotts)? (3) When and how does culture affect these constructs? Ülkü uses experiments to collect data, although she also makes use of mixed methodologies when the research question necessitates.
Ülkü's research is useful for marketers, managers and social policy makers as they try to understand the effects of culture, environmental uncertainty and turbulence, and perceived stress on consumer or managerial decision making.
Awards & Recognitions/Achievements
- Awarded "Dean's Citation for Excellence in Teaching"
(on the basis of USE feedback on the overall quality of the teaching as perceived by students.)
- The "Vice Chancellor's Award for Excellence in Research Higher Degree Supervision" 2010 Nominee (Student nomination)
- 5 times "Wayne Lonergan Outstanding Teaching Award" Nominee
(4 of them are student nominations)
- "The Dean's Excellence in Learning and Teaching Awards" Nominee (Student nomination*)
- "Excellence in Learning & Teaching of Research and Inquiry Award" Nominee (Student nomination*)
- "Excellence in Learning and Teaching of Ethical, Social and Professional Understanding Award" Nominee (Student nomination*)
*Criteria for award nomination require agreement and signatures of at least 20% of total students enrolled.
- Recognition/acknowledgement: "Most Responsive Teaching Staff as per students' evaluations"
(i.e., acknowledgement for "One of the most highly rated lecturers for Students' Experience with Staff Teaching" as being "Responsive" as per UoSE results (item 7 on the UoSE)).
- Recognition/acknowledgement: "Most Effectively Use of The BB Environment to Support Students both Technical and Learning and Teaching Perspectives"
(outcome of Faculty survey on students' experience in learning and teaching via BB).
- Recognition: Achieved "Equal First" ? the Delegates of Jiangsu Provincial Government , People's Republic of China, Enterprise Management Training Program 2008 -
(i.e., achieved one of the highest overall students' evaluations from Jiangsu Enterprise Management Program" for Jiangsu Provincial Government, the People's Republic of China (PRC); evaluation of Chinese Government Delegates' for my delivery of a two-day intensive lecture on International Branding and Cross-Cultural Management organized by the USYD The Research Institute for Asia and the Pasific (RIAP) program).
Marketing Principles MKTG5001; International and Global Marketing MKTG6013; International Marketing MKTG3116; Services Marketing MKTG6103
International Marketing and Brand Building "Jiangsu Enterprise Management Program" (to the Delegates of Jiangsu Provincial Government, Peoples' Republic of China, Enterprise Management Training Program); International Marketing; Cross Cultural Management (to Japanese students from Meiji Gakuin University). Both with RIAP, the Research Institute for Asia and the Pacific of Sydney University.
SELECT Marketing Academic Coordinator since 2004
Faculty Library Committee Member since 2007
- Cross cultural consumer behaviour
- Culture and consumption
- International marketing