Hidden and advertised job markets

Each year on average only 20% of all jobs available are advertised (published). A successful job search includes a plan to approach not only the advertised, but also the unadvertised (or hidden) job market.

The hidden job market

Finding work through job advertisements can be effective, but limited as many jobs are not advertised. Many people find out about job opportunities by proactively building their network through approaching and speak to employers, recruiters and people working within the industry. There approaches include:

  • Networking – developing and using contacts
  • Directly approaching employers (speculative applications)
  • Information interviewing (using networking skills to research jobs and pathways)

The advertised job market

Job advertisements
Approved job ads sent to the University Careers Centre by employers are posted on Sydney CareerHub. These positions could be casual, part-time, vacation work, internships, full-time or graduate.

Job search websites
In addition to Sydney CareerHub, there are numerous websites that list job vacancies advertised by employers and employment agencies. Familiarise yourself with the full range of job search sites which are available and, before you use any, check that the site is reputable and authentic. For more information on this, and on types of job search websites, see the section Using job search websites.

Remember, job search websites should be one of a range of strategies you should use when looking for work.

Websites of organisations
It is becoming popular for organisations to advertise positions vacant on their own websites. If there’s a particular organisation you’re interested in working with, conduct a search for positions vacant on their website.

Publications
Employment opportunities are often listed in relevant magazines and industry journals. It is a good idea to subscribe to reputable ones related to your degree.

You can also check regional, national and local newspapers (including those online) for job advertisements. In some newspapers specific occupations may be advertised on particular days of the week, for example, IT jobs on a Tuesday, social care and community service on Wednesday. Find out when jobs in your industry area of interest are advertised.

Professional Association websites
Employment opportunities may also be listed on professional associations websites.

Learn more about finding jobs by downloading the Where to find jobs (PDF) handout.