Agricultural marketing is a form of marketing that encompasses all goods and services related to the field of agriculture. All these products directly or indirectly support the effort to produce and deliver agricultural products from the farm gate to the consumer. Financial services that make it possible to secure products necessary for agriculture to function are also normally included as part of agricultural marketing.
First year students planning a major in agricultural marketing will complete junior prerequisite units of study (12 credit points) in marketing. Second year students will complete intermediate study in consumer behaviour. Third year students will further their study by selecting from senior units of study in marketing. In fourth year, specialised study is undertaken at a senior level in agricultural economics.
Graduates with an agricultural marketing major can work in positions involving management, research, analytical, regulatory, or other specialised work concerned with the marketing of one or more agricultural commodities or products. Agricultural marketing positions start at the farm gate and end at the supermarket, and could reside within small family-owned businesses trying to attract local customers to large corporations.
Related subject areas
Agribusiness, agricultural economics, agricultural finance