Graduate Diploma in Strategic Public Relations

The information on this page applies to future students. Current students should refer to their faculty handbooks for course information.

The Graduate Diploma in Strategic Public Relations focuses on developing your professional public relations knowledge and expertise. Our degree is suitable for those who want to take up career positions in public relations directly, as well as for those who feel an in-depth understanding of public relations would enhance their professional prospects.

Our course covers aspects of government, media, investor, community and environmental relations work, but places its strongest emphasis on the political and corporate communication fields. The political communication strand of our course will make you adept at issuing campaign briefs, developing candidate campaigns and analysing and applying these key messages to forums such as Twitter.

The corporate communication strand develops and applies strategies across companies both large and small throughout the business cycle.

Taught by current industry professionals with extensive experience,
the Master of Strategic Public Relations will equip you for a career in corporate, government, political, investor, community and environmental relations, as well as for a media, social media and communications advisory roles. Students will also be well served by a valuable social network of alumni.

Course outline

For an up-to-date list of units of study for this degree, please refer to the online postgraduate handbook.

Study plan


The Graduate Diploma in Strategic Public Relations requires the satisfactory completion of:

(a) a minimum of 24 credit points of core units of study; and

(b) a maximum 24 credit points from elective units of study. With the permission of the Degree Coordinator a maximum of 6 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study Table.

Further course information

Graduate opportunities

The program is intended for graduates with limited experience of academic studies in public relations, and for mid-career professionals either crossing to the profession from other areas such as law, international trade or agribusiness or those interested in redefining their skills in agency or corporate settings. Graduates will be in a strong position to market themselves as senior corporate executives and senior political communicators in a variety of sectors including international corporations, global not-for-profit organisations, and transnational public relations agencies. It is aimed at local and international students who wish to take up, or already occupy, career positions in public relations where a tertiary qualification would significantly enhance their professional ambitions and prospects.

Admission

Admission requirements

Admission to candidature for the Graduate Diploma in Strategic Public Relations requires:
(a) a bachelor's degree with a minimum 60% average calculated over the whole degree, from the University of Sydney, or an equivalent qualification.

Upgrade is possible from a Grad Cert to a Grad Dip or Masters in the embedded degree.

Upgrade is possible for a Grad Dip to Masters in the embedded degree.

How to apply

Domestic students

How to apply

Australian citizens, permanent residents, New Zealand citizens, and holders of a permanent humanitarian visa, apply through the Faculty of Arts and Social Sciences - click on the 'Apply now' icon on this page to proceed with your application.

International students

How to apply

Overseas applicants may apply:

(i) directly to the University via the International Office. Further information on applications and English language requirements and support services for international students is available on the International Office website; or
(ii) through a University overseas representative (education agent).

Note: International students are required to enrol on a full-time basis.

Fee disclaimer

Domestic students

Indicative postgraduate student contribution amount

Indicative postgraduate student contribution amount not available for Graduate Diploma in Strategic Public Relations.

Annual review for postgraduate student contribution amount

Annual review for postgraduate student contribution amount not available for Graduate Diploma in Strategic Public Relations.

Postgraduate Domestic Tuition Fee

Postgraduate Domestic Tuition Fee not available for Graduate Diploma in Strategic Public Relations.

Annual review for postgraduate domestic tuition fee

Annual review for postgraduate domestic tuition fee not available for Graduate Diploma in Strategic Public Relations.

Additional incidental fees

Additional incidental fees not available for Graduate Diploma in Strategic Public Relations.

Potential for inaccuracy

Potential for inaccuracy not available for Graduate Diploma in Strategic Public Relations.

International students

International tuition fees for postgraduate students

International tuition fees for postgraduate students not available for Graduate Diploma in Strategic Public Relations.

Annual review

Annual review not available for Graduate Diploma in Strategic Public Relations.

Additional incidental fees and health insurance

Additional incidental fees and health insurance not available for Graduate Diploma in Strategic Public Relations.

Potential for inaccuracy

Potential for inaccuracy not available for Graduate Diploma in Strategic Public Relations.