Graduate Diploma in Strategic Public Relations
The information on this page applies to future students. Current students should refer to their faculty handbooks for course information.
The Graduate Diploma of Strategic Public Relations will provide you with the strategic planning and thinking required to engage organisational stakeholders in priority initiatives in a media environment within which the boundaries between information, entertainment, image and politics are increasingly blurred.
The course curriculum offers a critical approach that encourages you to determine your influence as a practitioner and to reflect on how you, in turn, are influenced by dominant discourses and meta-narratives in your own practice.
Drawing on disciplines such as organisational communication, social theory and political studies, the course content reveals the complexity of public relations in shaping identities, dispersing power, and creating knowledge.
You will be encouraged to challenge notions of public relations as symmetrical communication and a management (control) function, and to reconsider organisations as sites of collective action rather than bureaucratic structures.
Taking a critical approach that recognises that today’s communication professional is at the intersection of debates on how organisations and powerful coalitions create knowledge, you will graduate equipped to apply your creativity in innovation, and be confident in developing processes that achieve the critical input of internal and external publics.
Why study with us?
Throughout your studies you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
Learning how communication about daily practices in informal and formal organisational settings impact on the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role that you can play in contributing to a just society and profitable corporations.
The course covers corporate, government, media, investor, community, political and environmental relations.
The Graduate Diploma in Strategic Public Relations requires the satisfactory completion of:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum 24 credit points from elective units of study. With the permission of the Degree Coordinator a maximum of 6 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study Table.
Further course information
Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.
Admission to candidature for the Graduate Diploma in Strategic Public Relations requires:
(a) a bachelor’s degree with a minimum 60 percent average calculated over the whole degree, from the University of Sydney, or an equivalent qualification or
(b) completion of the Graduate Certificate in Strategic Public Relations with a minimum credit (65 percent) average, or an equivalent qualification.
Upgrade is possible from a Grad Cert to a Grad Dip or Masters in the embedded degree.
Upgrade is possible for a Grad Dip to Masters in the embedded degree.
How to apply
How to apply
Australian citizens, permanent residents, New Zealand citizens, and holders of a permanent humanitarian visa, apply through the Faculty of Arts and Social Sciences - click on the 'Apply now' icon on this page to proceed with your application.
How to apply
Overseas applicants may apply:
(i) directly to the University via the International Office. Further information on applications and English language requirements and support services for international students is available on the International Office website; or
(ii) through a University overseas representative (education agent).
Note: International students are required to enrol on a full-time basis.
Postgraduate Domestic Tuition Fee
This 2016, tuition fee for a domestic postgraduate student represents the fee that is payable by you in the calendar year you commence your course, commencing in 2015 for a standard annual full time load of 48 credit points (1.0 EFTSL). If your study load is more or less than the 1.0 EFTSL your fee will differ.
Annual review for postgraduate domestic tuition fee
Importantly, tuition fees are subject to annual review by the University, and are likely to increase each year of your period of study, effective at the start of each calendar year.
Additional incidental fees
For some courses there are incidental fees additional to the student contribution and/or course fee. Some of those fees are significant, for example, faculty-specific materials, tools, protected clothing and equipment. For further information about these additional incidental fees, please visit the University's Future Students' website.
Potential for inaccuracy
Whilst every reasonable effort has been made to include correct and up to date information in this prospectus, you are also advised to consult directly with the Student Centre for domestic students or the International Office for international students so that they can provide you with specific and up to date information about those fees.
The academic requirements that are displayed are applicable to currently available courses only, and are updated annually in October and may be changed without notice. The Faculty Handbook and the University of Sydney Calendar are the official legal source of information relating to study at the University of Sydney, and you are referred to those documents
Please note that if you are classified by the University as a Research Training Scheme student in accordance with the Other Grants Guidelines (Research) 2010, you will be exempt from the payment of any SCA or tuition fees for courses undertaken as part of a Research Masters degree and Research Doctoral degree. More information about your eligibility for this Scheme is available here.
International tuition fees for postgraduate students
This 2016, tuition fee for international postgraduate students represents the fees that are payable by you in the calendar year you commence your course, commencing in 2016, for a standard annual full time load of 48 credit points (1.0 EFTSL). If your study load is more or less than the 1.0 EFTSL your fee will differ.
Importantly, tuition fees are subject to annual review, and are likely to increase each year of your period of study, effective at the start of each calendar year.
Additional incidental fees and health insurance
For some courses there are incidental fees additional to the tuition fees. Some of those fees are significant, for example, faculty-specific materials, tools, protected clothing, and equipment. The University's Future Students' webpage has further information about these additional incidental fees for postgraduate coursework students and postgraduate research students.
In addition to the fees indicated here for the course of study, International Students studying on an Australian Student Visa must have appropriate health insurance for the duration of their studies on a Student Visa through an approved provider of the Overseas Student Health Cover (OSHC) scheme. This is a requirement of the Australian Government, unless otherwise exempted by the Government.
Potential for inaccuracy
Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre for domestic students or the International Office for international students so that they can provide you with specific and up to date information about those fees.