• Graduate Certificate in Marketing

Study plan

The Master of Marketing requires the completion of 60 credit points comprising two components:
(i) eight core coursework units; and
(ii) a research project, comprising two units of study.

Candidates must complete eight core coursework units of study:
- MKTG6201 Evaluating Marketing Performance,
- MKTG6202 Marketing Research for Decision Makers,
- MKTG6203 Innovative Marketing Strategies,
- MKTG6204 Contemporary Consumer Insights,
- MKTG6205 Marketing in the Global Economy,
- MKTG6206 The Regulatory Environment and Ethics,
- MKTG6207 Internal Marketing; and
- MKTG6208 Integrated Marketing Communications.

For the research project, candidates complete a Consulting Project within an Australian company or an International Consulting Project.

Progression rules

The core units are completed in a prescribed sequence as set out in the University of Sydney Business School handbook. The research consulting project is offered during the Summer School and Winter School periods. The exact times of completion depends on where the consulting project is undertaken and the mode of study – full-time or part-time.

Capstone experience

The Master of Marketing includes a capstone project unit - Australian Consulting Project. The project is an opportunity for students to utilise the knowledge they have gained during the course. Students will design their own project and conduct independent research in a company that offers an interesting marketing issue. Examples of topics include: product development and launch; developing a new marketing strategy; entering a new market segment or implementing a new marketing initiative such as CRM. The deliverable will be a written report, along with a presentation to the client organisation and the student’s supervisor.

Graduate opportunities

Graduates work as marketing directors and in other managerial roles in advertising, marketing research, brand manager, sales, and e-commerce. An increasing number of graduates work in senior general management positions and others in organisations that specialise in marketing research, product or packaging design, advertising agencies, media buying, or public relations.

Further study

The University of Sydney Business School has an outstanding reputation for the quality of its research across a wide range of academic disciplines. The Master of Marketing is an entry pathway to our higher degree by research programs, the Doctor of Philosophy (PhD) and Master of Philosophy (MPhil).

The postgraduate research programs offered by the Business School attract a large number of domestic and international students each year. With more than 180 research students currently enrolled, we have one of the largest and most diverse higher degree by research programs in the Asia-Pacific region. Read more information about Sydney research at http://sydney.edu.au/business/research.

Admission requirements

A successful applicant for admission to the Master of Marketing will hold the equivalent of an Australian bachelor's degree, graduate diploma/certificate from a recognised tertiary institution with a minimum credit (65 per cent) average; a minimum of three years of business experience; and attend a selection interview. Potential candidates must also submit a CV and statement of motivation.

Qualifications awarded outside Australia can also be used for admission but equivalencies and entry requirements are determined based on the country, institution and qualification. You can find a guideline of the most common international entry requirements at
http://sydney.edu.au/business/futurestudents/postgraduate_study/pg_coursework_studies

Please Note: There are no Commonwealth supported places available for Semester 1, 2013 commencement.

Domestic students

How to apply

Applications are made directly to the University and assessed by the Business School.
Please Note: There are no Commonwealth supported places available for Semester 1, 2013 commencement.

International students

How to apply

Overseas applicants may apply (i) directly to the University, or (ii) through a University overseas representative (education agent).

Domestic students

Indicative postgraduate student contribution amount

This student contribution amount for a Commonwealth Supported Place is an indication only of the fees that are payable by you in the calendar year you commence your course, commencing in 2013 for a standard annual full time load of 48 credit points (1.0 EFTSL). The exact student contribution that you pay will depend on the specific units of study in which you ultimately enrol. If you are a Commonwealth supported student and was enrolled in a University course before 1 January 2012 your student contribution may differ.

Annual review for postgraduate student contribution amount

Importantly, student contribution amounts are subject to annual review by the University, and are likely to increase each year of your period of study (subject to a Commonwealth specified cap), effective at the start of each calendar year.

Postgraduate Domestic Tuition Fee

This 2013, tuition fee for a domestic postgraduate student represents the fee that is payable by you in the calendar year you commence your course, commencing in 2012 for a standard annual full time load of 48 credit points (1.0 EFTSL). If your study load is more or less than the 1.0 EFTSL your fee will differ.

Annual review for postgraduate domestic tuition fee

Importantly, tuition fees are subject to annual review by the University, and are likely to increase each year of your period of study, effective at the start of each calendar year.

Additional incidental fees

For some courses there are incidental fees additional to the student contribution and/or course fee. Some of those fees are significant, for example, faculty-specific materials, tools, protected clothing and equipment. For further information about these additional incidental fees, please visit the University's Future Students' website.

Potential for inaccuracy

Whilst every reasonable effort has been made to include correct and up to date information in this prospectus, you are also advised to consult directly with the Student Centre for domestic students or the International Office for international students so that they can provide you with specific and up to date information about those fees.

The academic requirements that are displayed are applicable to currently available courses only, and are updated annually in October and may be changed without notice. The Faculty Handbook and the University of Sydney Calendar are the official legal source of information relating to study at the University of Sydney, and you are referred to those documents

Please note that if you are classified by the University as a Research Training Scheme student in accordance with the Other Grants Guidelines (Research) 2010, you will be exempt from the payment of any SCA or tuition fees for courses undertaken as part of a Research Masters degree and Research Doctoral degree. More information about your eligibility for this Scheme is available here.

International students

International tuition fees for postgraduate students

This 2013, tuition fee for international postgraduate students represents the fees that are payable by you in the calendar year you commence your course, commencing in 2013, for a standard annual full time load of 48 credit points (1.0 EFTSL). If your study load is more or less than the 1.0 EFTSL your fee will differ.

Annual review

Importantly, tuition fees are subject to annual review, and are likely to increase each year of your period of study, effective at the start of each calendar year.

Additional incidental fees and health insurance

For some courses there are incidental fees additional to the tuition fees. Some of those fees are significant, for example, faculty-specific materials, tools, protected clothing, and equipment. The University's Future Students' webpage has further information about these additional incidental fees for postgraduate coursework students and postgraduate research students.

In addition to the fees indicated here for the course of study, International Students studying on an Australian Student Visa must have appropriate health insurance for the duration of their studies on a Student Visa through an approved provider of the Overseas Student Health Cover (OSHC) scheme. This is a requirement of the Australian Government, unless otherwise exempted by the Government.

Potential for inaccuracy

Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre for domestic students or the International Office for international students so that they can provide you with specific and up to date information about those fees.