Master of Strategic Public Relations

The information on this page applies to future students. Current students should refer to their faculty handbooks for course information.

The Master of Strategic Public Relations focuses on professional public relations with an emphasis on corporate communication and political communication. The corporate communication strand develops and applies strategy selection processes used in large public companies. It analyses and investigates management?level communication across small to medium enterprises (SMEs) throughout the business cycle, including at times of conflict and crisis.

The political communication strand develops candidate campaigns and issue campaign briefs, analyses and applies campaign communication matter including ‘netroots’ tools such as Twitter, and investigates theories of political communication as they relate to public opinion and public policy. Within the overarching framework of the course, there are a number of sub?disciplines including government, media and investor relations.

The Graduate Diploma and Graduate Certificate in Strategic Public Relations provide shorter avenues to update and extend your professional skills, or to explore new career directions.

Course outline

For an up-to-date list of units of study for this degree, please refer to the online postgraduate handbook.

Study plan


The Master of Strategic Public Relations requires the satisfactory completion of:

(a) a minimum of 18 credit points of core units of study; and
(b) a minimum of 12 credit points of core elective units of study; and
(c) a maximum of 36 credit points from elective units of study. With the permission of the Degree Coordinator a maximum of 12 credit points of elective units can be taken from units of study outside those listed in the Art Curating subject area of the Postgraduate Unit of Study Table, including a maximum of 6 credit points from units of study offered by other faculties.
(d) at least 6 credit points of capstone units of study.

Embedded courses

Further course information

Progression rules

Under normal progression, a student shall undertake and successfully complete all units of study to the value of 24 credit points per semester as prescribed for the course. Candidates must maintain a credit average result or above, normally over at least the first 4 units of study, in order to qualify for admission to the dissertation units of study. Students are required to attend all lectures, tutorials and other activities prescribed for their units of study.

Capstone experience

Eligible candidates undertaking the degree of Master of Strategic Public Relations have the option of completing a dissertation on an approved topic over two units of study, normally undertaken over two semesters, with a value of 12 credit points, under the supervision of an academic staff member.

Course outcomes and further study

Graduate opportunities

Graduates of the Master of Strategic Public Relations are prepared to pursue career opportunities in communications in corporate, government, media, investor, community, political and environmental fields.

Further study

Graduates of the Master of Public Relations who have completed a dissertation with a meritorious grade are eligible to pursue a higher degree by research in their chosen subject area.

Admission

Admission requirements

Admission to candidature for the Master of Strategic Public Relations requires:

(a) a bachelor’s degree with a minimum credit (65 percent) average calculated over the whole degree, from the University of Sydney, or an equivalent qualification or

(b) completion of the requirements for the embedded Graduate Certificate or Graduate Diploma in Strategic Public Relations with a minimum credit (65 percent) average, or an equivalent qualification.

Upgrade is possible from a Grad Cert to a Grad Dip or Masters in the embedded degree.

Upgrade is possible for a Grad Dip to Masters in the embedded degree.

How to apply

Domestic students

How to apply

Australian citizens, permanent residents, New Zealand citizens, and holders of a permanent humanitarian visa, apply through the Faculty of Arts and Social Sciences - click on the 'Apply now' icon on this page to proceed with your application.

Please note: not all courses are offered in the July semester intake.

International students

How to apply

Overseas applicants may apply:

(i) directly to the University via the International Office. Further information on applications and English language requirements and support services for international students is available on the International Office website; or

(ii) through a University overseas representative (education agent).

Fee disclaimer

Domestic students

Indicative postgraduate student contribution amount

Indicative postgraduate student contribution amount not available for Master of Strategic Public Relations.

Annual review for postgraduate student contribution amount

Annual review for postgraduate student contribution amount not available for Master of Strategic Public Relations.

Postgraduate Domestic Tuition Fee

Postgraduate Domestic Tuition Fee not available for Master of Strategic Public Relations.

Annual review for postgraduate domestic tuition fee

Annual review for postgraduate domestic tuition fee not available for Master of Strategic Public Relations.

Additional incidental fees

Additional incidental fees not available for Master of Strategic Public Relations.

Potential for inaccuracy

Potential for inaccuracy not available for Master of Strategic Public Relations.

International students

International tuition fees for postgraduate students

International tuition fees for postgraduate students not available for Master of Strategic Public Relations.

Annual review

Annual review not available for Master of Strategic Public Relations.

Additional incidental fees and health insurance

Additional incidental fees and health insurance not available for Master of Strategic Public Relations.

Potential for inaccuracy

Potential for inaccuracy not available for Master of Strategic Public Relations.