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Graduate Certificate in Strategic Public Relations

Overview

This degree will provide you with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from practitioner.

You'll gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred. Drawing on disciplines such as organisational communication, social theory and political studies, the course reveals the role of public relations in shaping identities, dispersing power, and creating knowledge. You will graduate equipped to apply your creativity in practical ways, and be confident of making your mark in this dynamic and exciting profession.

Why study with us? Throughout your studies you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams. Learning how communication in organisational settings affects the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role you can play in contributing to a just society and profitable corporations. The course covers corporate government, media, investor, community, political and environmental relations.

Specialisations

Entry, fees, funding & how to apply

Depends on your qualification, citizenship status

The details on this page based on your selections are a guide only, and are subject to change.

Your fee

How to apply

What you'll study

For an up-to-date list of units of study for this degree, please refer to the online postgraduate handbook.
Study plan
The Graduate Certificate in Strategic Public Relations requires the satisfactory completion of 4 units of study (24 credit points) (cp). Graduate Certificate courses may include core or compulsory units of study. Other units of study are normally chosen from the list of approved electives, or undertaken in a relevant or related field, subject to the approval of the academic coordinator.

Units of Study

Admission requirement

Admission to candidature for the Graduate Certificate in Strategic Public Relations requires: (a) a bachelor's degree from the University of Sydney or an equivalent qualification or (b) equivalent professional experience of no less than three years in a relevant field such as journalism, public relations, media relations or media research.
Future study options

Continue onto the Master of Strategic Public Relations.

Graduate opportunities

Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.

Domestic students

Indicative Postgraduate Student Contribution Amount


The student contribution amount for a Commonwealth Supported Place is an indication only of the amount payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). The exact student contribution that you pay will depend on the calendar year in which you undertake your study, and the specific units of study in which you ultimately enrol. For further information about how to calculate your specific total student contribution, please refer to the University's Tuition Fees website.

Annual review and fee increases


Importantly, student contribution amounts are subject to annual review by the University, and will increase each year of your period of study (subject to a Commonwealth specified cap), effective at the start of each calendar year.

Indicative Postgraduate Domestic Tuition Fee


The tuition fee for a domestic postgraduate student is an indication only of the fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increase


Importantly, tuition fees are subject to annual review by the University, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental costs


For some courses there are incidental costs additional to the student contribution and/or course fee. Some of these incidental costs are significant, for example, course-specific materials, tools, protected clothing and equipment. Further information about these costs is available from https://sydney.edu.au/students/materials-and-equipment.html.

Credit card surcharge


Please note that a surcharge of 0.8% will apply for payments made by Visa, MasterCard or American Express. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy


Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

International students

Indicative International Tuition Fees for Postgraduate Students


The tuition fee for international postgraduate students is an indication only of the fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increases


Importantly, tuition fees are subject to annual review, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental costs and health insurance


For some courses there are incidental costs additional to the tuition fees. Some of these incidental costs are significant, for example, course-specific materials, tools, protected clothing, and equipment. Further information about these costs is available from https://sydney.edu.au/students/materials-and-equipment.html. In addition to the fees indicated here for the course of study, International Students studying on an Australian Student Visa must have appropriate health insurance for the duration of their studies on a Student Visa through an approved provider of the Overseas Student Health Cover (OSHC) scheme. This is a requirement of the Australian Government, unless otherwise exempted by the Government.

Credit card surcharge


Please note that a surcharge of 0.8% will apply for payments made by Visa, MasterCard or American Express. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy


Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

To help you understand common terms that we use at the University, we offer an online glossary.