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Master of Strategic Public Relations

Overview

The Master of Strategic Public Relations covers corporate, government, media, investor, community, political and environmental relations. You will develop an understanding of public relations theory and practice at a time when new styles of management and new technologies demand higher proficiency in communication skills from practitioners.

Gain the critical, creative and strategic thinking required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders. You will also learn to use the latest software and digital techniques.

Explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.

Understand the role of public relations in shaping identities and brands, negotiating power relations and creating knowledge.

Why study with us?

You will graduate equipped to apply your creativity in practical ways, confident of making your mark in this dynamic and exciting profession.

Learn how communication in organisational settings affects strategic decisions. Gain an understanding of the impact your practice can have on strategy execution and how you can contribute to profitable corporations within a social justice framework.

Specialisations

Entry, fees, funding & how to apply

Depends on your qualification, citizenship status

The details on this page based on your selections are a guide only, and are subject to change.

Your fee

How to apply

What you'll study

Study plan

Candidates for the Master of Strategic Public Relations are required to complete 72 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 42 credit points from elective units of study. With the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study Table, including a maximum of 6 credit points from units of study offered by other faculties.
(c) at least 6 credit points of capstone units of study.

Units of Study

Admission requirement

Entry in the 1 year or 1.5 year degree program is determined by the criteria below:

Admission to candidature for the Master of Strategic Public Relations (1.5 years full-time) requires:

(a) a bachelor's degree with a minimum credit (65 percent) average calculated over the whole degree, from the University of Sydney, or an equivalent qualification

Admission to candidature for the Master of Strategic Public Relations (1 year full-time) requires:

(a) completion of the embedded Graduate Certificate or Graduate Diploma in Strategic Public Relations with a minimum credit (65 percent) average, or an equivalent qualification or

(b) an Honours degree in a relevant discipline or

(c) relevant professional work experience and a bachelor's degree with a minimum credit (65 percent) average or an equivalent qualification

Upgrade is possible from a Grad Cert to a Grad Dip or Masters in the embedded degree.

Upgrade is possible for a Grad Dip to Masters in the embedded degree.

Graduate opportunities

Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.

Domestic students

Indicative Postgraduate Student Contribution Amount


The student contribution amount for a Commonwealth Supported Place is an indication only of the amount payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). The exact student contribution that you pay will depend on the calendar year in which you undertake your study, and the specific units of study in which you ultimately enrol. For further information about how to calculate your specific total student contribution, please refer to the University's Tuition Fees website.

Annual review and fee increases


Importantly, student contribution amounts are subject to annual review by the University, and will increase each year of your period of study (subject to a Commonwealth specified cap), effective at the start of each calendar year.

Indicative Postgraduate Domestic Tuition Fee


The tuition fee for a domestic postgraduate student is an indication only of the fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increase


Importantly, tuition fees are subject to annual review by the University, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental costs


For some courses there are incidental costs additional to the student contribution and/or course fee. Some of these incidental costs are significant, for example, course-specific materials, tools, protected clothing and equipment. Further information about these costs is available from https://sydney.edu.au/students/materials-and-equipment.html.

Credit card surcharge


Please note that a surcharge of 0.8% will apply for payments made by Visa, MasterCard or American Express. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy


Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

International students

Indicative International Tuition Fees for Postgraduate Students


The tuition fee for international postgraduate students is an indication only of the fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increases


Importantly, tuition fees are subject to annual review, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental costs and health insurance


For some courses there are incidental costs additional to the tuition fees. Some of these incidental costs are significant, for example, course-specific materials, tools, protected clothing, and equipment. Further information about these costs is available from https://sydney.edu.au/students/materials-and-equipment.html. In addition to the fees indicated here for the course of study, International Students studying on an Australian Student Visa must have appropriate health insurance for the duration of their studies on a Student Visa through an approved provider of the Overseas Student Health Cover (OSHC) scheme. This is a requirement of the Australian Government, unless otherwise exempted by the Government.

Credit card surcharge


Please note that a surcharge of 0.8% will apply for payments made by Visa, MasterCard or American Express. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy


Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

To help you understand common terms that we use at the University, we offer an online glossary.