Graduate Certificate in Strategic Public Relations

The information on this page applies to future students. Current students should refer to their faculty handbooks for course information.

The Graduate Certificate of Strategic Public Relations will provide you with the strategic planning and thinking required to engage organisational stakeholders in priority initiatives in a media environment within which the boundaries between information, entertainment, image and politics are increasingly blurred.

The course curriculum offers a critical approach that encourages you to determine your influence as a practitioner and to reflect on how you, in turn, are influenced by dominant discourses and meta-narratives in your own practice.

Drawing on disciplines such as organisational communication, social theory and political studies, the course content reveals the complexity of public relations in shaping identities, dispersing power, and creating knowledge.

You will be encouraged to challenge notions of public relations as symmetrical communication and a management (control) function, and to reconsider organisations as sites of collective action rather than bureaucratic structures.

Taking a critical approach that recognises that today’s communication professional is at the intersection of debates on how organisations and powerful coalitions create knowledge, you will graduate equipped to apply your creativity in innovation, and be confident in developing processes that achieve the critical input of internal and external publics.

Why study with us?
Throughout your studies you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.

Learning how communication about daily practices in informal and formal organisational settings impact on the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role that you can play in contributing to a just society and profitable corporations.

The course covers corporate, government, media, investor, community, political and environmental relations.

Course outline

For an up-to-date list of units of study for this degree, please refer to the online postgraduate handbook.

Study plan

The Graduate Certificate in Strategic Public Relations requires the satisfactory completion of 4 units of study (24 credit points) (cp). Graduate Certificate courses may include core or compulsory units of study. Other units of study are normally chosen from the list of approved electives, or undertaken in a relevant or related field, subject to the approval of the academic coordinator.

Further course information

Graduate opportunities

Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.

Admission

Admission requirements

Admission to candidature for the Graduate Certificate in Strategic Public Relations requires:

(a) a bachelor’s degree from the University of Sydney or an equivalent qualification or

(b) equivalent professional experience of no less than three years in a relevant field such as journalism, public relations, media relations or media research.

The academic requirements that are displayed are applicable to currently available courses only, and are updated annually in October and may be changed without notice. The Faculty Handbook and the University of Sydney Calendar are the official legal source of information relating to study at the University of Sydney, and you are referred to those documents.

How to apply

Domestic students

How to apply

Applications are made directly to the University via the Online Application portal. Visit the How to Apply page for more information.

When you are ready to apply, select the ‘Apply Now’ button on the right hand side of this course page.

International students

How to apply

Applications are made directly to the University via the Online Application portal. Visit the How to Apply page for more information.

When you are ready to apply, select the ‘Apply Now’ button on the right hand side of this course page.

If you would like to apply through a University approved agent, visit Agents and Representatives.

Important Fee Information

Domestic students

Indicative Postgraduate Domestic Tuition Fee

The tuition fee for a domestic postgraduate student is an indication only of the 2017 fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increases

Importantly, tuition fees are subject to annual review by the University, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental costs

For some courses there are incidental costs additional to the student contribution and/or course fee. Some of these incidental costs are significant, for example, faculty-specific materials, tools, protected clothing and equipment. Further information about these costs is available from your faculty.

Credit card surcharge

Please note that a surcharge of 0.8% will apply for payments made by Visa or MasterCard. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy

Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

International students

Indicative International Tuition Fees for Postgraduate Students

The tuition fee for international postgraduate students is an indication only of the 2017 fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increases

Importantly, tuition fees are subject to annual review, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental fees and health insurance

For some courses there are incidental costs additional to the tuition fees. Some of these incidental costs are significant, for example, faculty-specific materials, tools, protected clothing, and equipment. Further information about these costs is available from your faculty.

In addition to the fees indicated here for the course of study, International Students studying on an Australian Student Visa must have appropriate health insurance for the duration of their studies on a Student Visa through an approved provider of the Overseas Student Health Cover (OSHC) scheme. This is a requirement of the Australian Government, unless otherwise exempted by the Government.

Credit card surcharge

Please note that a surcharge of 0.8% will apply for payments made by Visa or MasterCard. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy

Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.