Marketing is the function that links a firm to its consumers. A Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The Marketing specialisation develops on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products. The International and Global Marketing unit examines both the opportunities and dangers presented by an increasingly globalised market economy.
To meet requirements for this specialisation in the Master's degree, a candidate completes five units of study (30 credit points), comprising:
(i) one six credit point foundational unit of study as follows: MKTG5001 Marketing Principles; and
(ii) one six credit point compulsory unit of study as follows: MKTG6007 Consumer Behaviour, and
(iii) three elective units of study (18 credit points) selected from the available elective options listed for the specialisation in the University of Sydney Business School handbook.
Specialisation study mode