Marketing

HONOURS SUBJECT AREA

Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. The program in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. A Marketing major will give you knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building presentation skills, initiative and business planning skills are important elements of the program.

The honours year

The Marketing Honours year is a specialist training program including coursework that it is designed to provide graduates with a high level of specialist knowledge in the analytical and research skills required to solve problems in marketing practice and/or to prepare students for further studies in marketing (e.g. PhD). The honours year allows students to develop a wide range of additional skills that are highly prized by employers in industry and government. Honours graduates are recognised as possessing levels of knowledge and skill well beyond those obtained by pass degree graduates.

Workload and assessment

The Marketing honours program involves a combination of coursework (4 units of study), research inquiry and support from your supervisor(s) for your presentation and authorship of a comprehensive thesis. The thesis is expected to present a research problem justified by an extensive review of the literature (theoretical and any industry data that may be applicable). From this you are expected to generate and test hypotheses pertaining to the topic you are investigating. You are required to present your research findings and make informed comment about your findings and their implications for theoretical knowledge, marketing management and other potential areas such as public policy. Students are encouraged to propose their own thesis topic, although guidance will be provided from the Honours Co-ordinator and potential supervisors. In addition, there may be opportunities to work with members of faculty on parts of their research program.

Our courses that offer this honours subject area