Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. The program in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. A Marketing major will give you knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building presentation skills, initiative and business planning skills are important elements of the program.

Study plan

For a major in Marketing students must complete:
(i) one junior prerequisite unit of study:
- Marketing Principles.
(ii) three compulsory senior units of study:
- Consumer Behaviour
- Marketing Research
- Marketing Strategy and Planning.
(iii) a minimum of three Marketing senior elective units of study (18 credit points) selected from the available elective options listed in the University of Sydney Business School handbook.

Graduate opportunities

Marketing is central to any organisation's success and the demand for highly skilled marketeers is strong. The breadth of marketing careers provides room for all kinds of people, including those who see themselves having more general people and communication skills, as well as those who are highly entrepreneurial or seek a role that combines analysis and creativity. Graduates in marketing work in diverse job roles such as marketing director, advertising manager, marketing research director, brand manager, sales manager, and e-commerce manager. An increasing number end up in senior general management positions, such as chief executive officer (CEO) and board director. Others work in organisations that specialise in marketing research, product or packaging design, advertising agencies, media buying, sales promotions, public relations, web-site design, or direct mail.

Further study for major

Eligible students may apply for admission to an honours year in Marketing; or apply for admission to postgraduate study in the faculty. We offer a wide range of specialist master's degrees for graduates who want to gain specialised knowledge and skills.

Our degrees have been developed in close consultation with industry to provide you with highly relevant and professional programs of study. The Business School's active involvement in quality-assurance and accreditation activities has earned us the top international accreditations available to business schools worldwide and has enabled us to forge strategic alliances on a global scale.

By choosing to study one of our accredited degree programs, you can be certain that the education you receive will be of the highest academic quality and will be recognised by the business community in Australia and around the world. Whatever your aspirations, our cutting-edge programs will help you to take your career in any direction you choose.

Our courses that offer this major