Master of Marketing

The information on this page applies to future students. Current students should refer to their faculty handbooks for course information.

Our Master of Marketing is accredited by the Australian Marketing Institute and offers experienced managers the strategic knowledge and practical marketing skills that businesses today demand. With small class sizes, the program provides a dynamic and creative environment to share professional experiences, cutting-edge research, applications and values. Accelerate your career with this highly regarded program.

Developed with input from industry leaders, this degree offers insight into the lastest best practice and marketing techniques which form the basis of sound business planning.

The program addresses strategic marketing issues faced by organisations in today’s complex business world, and offers an exceptional opportunity to comprehensively study current trends within a local and a global context.

The program’s structure places a strong emphasis on assignments designed to provide experience in how to apply a wide range of marketing and management skills to real-world business situations. Due to the Business School’s strong links with industry, you will have the opportunity to seek one-on-one advice from marketing experts at all stages of the program. This provides for an unmatched learning experience and a real competitive advantage.

For upcoming events and information sessions relating to this degree and the University of Sydney Business School visit: sydney.edu.au/business/events.

Please note that the tuition fee specified reflects a standard enrolment of 48 credit points/eight units per academic year (two semesters). If you are enrolling in the Master of Marketing, a ten unit program that includes eight core units and two project units, you will need to increase this fee by 25% to estimate total fees required.

Course outline

OUTLINE OF DEGREE STRUCTURE

The Master of Marketing requires the completion of 60 credit points, comprising:

  • 48 credit points in core units of study, and
  • a 12 credit point research project.
Core units of study

You complete the following:

  • MKTG6201 Evaluating Marketing Performance,
  • MKTG6202 Decision-Making and Research,
  • MKTG6203 Innovative Marketing Strategies,
  • MKTG6204 Contemporary Consumer Behaviour,
  • MKTG6205 Marketing in the Global Economy,
  • MKTG6206 The Regulatory Environment and Ethics,
  • MKTG6207 Internal Marketing; and
  • MKTG6208 Integrated Marketing Communications.
Research project

For the research project, candidates complete a Consulting Project within an Australian company or an International Consulting Project.

For degree progression examples for part-time students and students commencing study in Semester two, please refer to the

Business School (Postgraduate) Handbook

.

Embedded courses

Further course information

Progression rules

The core units are completed in a prescribed sequence as set out in the University of Sydney Business School handbook. The research consulting project is offered during the Summer School and Winter School periods. The exact times of completion depends on where the consulting project is undertaken and the mode of study – full-time or part-time.

Capstone experience

The Master of Marketing includes a capstone project unit - Australian Consulting Project. The project is an opportunity for students to utilise the knowledge they have gained during the course. Students will design their own project and conduct independent research in a company that offers an interesting marketing issue. Examples of topics include: product development and launch; developing a new marketing strategy; entering a new market segment or implementing a new marketing initiative such as CRM. The deliverable will be a written report, along with a presentation to the client organisation and the student’s supervisor.

Course outcomes and further study

Graduate opportunities

Graduates work as marketing directors and in other managerial roles in advertising, marketing research, brand manager, sales, and e-commerce. An increasing number of graduates work in senior general management positions and others in organisations that specialise in marketing research, product or packaging design, advertising agencies, media buying, or public relations.

Further study

Coursework study

Students who have completed a Business School Master’s degree are eligible to pursue the Master of Commerce at a reduced duration of one year (normally two years full-time). See Master of Commerce for further information.  

Research study

The University of Sydney Business School has an outstanding reputation for the quality of its research across a wide range of academic disciplines. The Master of Marketing is an entry pathway to our higher degree by research programs, such as the Master of Philosophy (MPhil).

The postgraduate research programs offered by the Business School attract a large number of domestic and international students each year. With more than 180 research students currently enrolled, we have one of the largest and most diverse higher degree by research programs in the Asia-Pacific region. Read more information about Sydney research at sydney.edu.au/business/research.

Admission

Admission requirements

A successful applicant for admission to the Master of Marketing will hold the equivalent of an Australian bachelor's degree, graduate diploma/certificate from a recognised tertiary institution with a minimum credit (65 per cent) average; a minimum of three years of business experience; and attend a selection interview. Potential candidates must also submit a CV and statement of motivation.

Qualifications awarded outside Australia can also be used for admission but equivalencies and entry requirements are determined based on the country, institution and qualification. You can find guidelines of the most common international entry requirements at http://sydney.edu.au/business/study/courses/admission_requirements.

The academic requirements that are displayed are applicable to currently available courses only, and are updated annually in October and may be changed without notice. The Faculty Handbook and the University of Sydney Calendar are the official legal source of information relating to study at the University of Sydney, and you are referred to those documents.

How to apply

Domestic students

How to apply

Applications are made directly to the University and assessed by the Business School.

For students commencing in Semester 2, 2016, limited Commonwealth Supported Places (CSP) are available. To be eligible for consideration for a CSP, you must submit your application by the 8th of July, 2016.

Please note that CSP places in PG coursework will only be available to students newly commencing in their program of choice who are directly admitted to the Masters level.

International students

How to apply

Overseas applicants may apply:

  1. directly to the University, or
  2. through a University overseas representative (education agent).

Important Fee Information

Domestic students

Indicative Postgraduate Domestic Tuition Fee

The tuition fee for a domestic postgraduate student is an indication only of the 2017 fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increases

Importantly, tuition fees are subject to annual review by the University, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental costs

For some courses there are incidental costs additional to the student contribution and/or course fee. Some of these incidental costs are significant, for example, faculty-specific materials, tools, protected clothing and equipment. Further information about these costs is available from your faculty.

Credit card surcharge

Please note that a surcharge of 0.8% will apply for payments made by Visa or MasterCard. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy

Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

International students

Indicative International Tuition Fees for Postgraduate Students

The tuition fee for international postgraduate students is an indication only of the 2017 fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increases

Importantly, tuition fees are subject to annual review, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental fees and health insurance

For some courses there are incidental costs additional to the tuition fees. Some of these incidental costs are significant, for example, faculty-specific materials, tools, protected clothing, and equipment. Further information about these costs is available from your faculty.

In addition to the fees indicated here for the course of study, International Students studying on an Australian Student Visa must have appropriate health insurance for the duration of their studies on a Student Visa through an approved provider of the Overseas Student Health Cover (OSHC) scheme. This is a requirement of the Australian Government, unless otherwise exempted by the Government.

Credit card surcharge

Please note that a surcharge of 0.8% will apply for payments made by Visa or MasterCard. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy

Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

Student profiles