Master of Marketing
The information on this page applies to future students. Current students should refer to their faculty handbooks for course information.
The Master of Marketing will offer experienced managers who are looking to pursue a career in marketing the strategic knowledge and practical skills that businesses are seeking. Even if you wish to specialise in a different area of business, the marketing knowledge you will gain from this course will be invaluable in understanding your position within the marketplace, your customers and what drives their behaviour.
Developed with the advice of industry leaders and delivered by the Discipline of Marketing, the premier marketing group in the region, this degree is designed to offer tomorrow’s leaders insight into best practice and the latest marketing techniques, which form the basis of sound business planning.
The program addresses strategic marketing issues faced by organisations in today’s complex business world, and offers an exceptional opportunity to comprehensively study the latest marketing practices within a local and a global context.
The program’s structure places a strong emphasis on assignments designed to provide experience in how to apply a wide range of marketing and management skills to real-world business situations. Due to the Business School’s strong links with industry, you will have the opportunity to seek one-on-one advice from marketing experts at all stages of the program. This provides for an unmatched learning experience and a real competitive advantage in today’s contemporary business world.
OUTLINE OF DEGREE STRUCTURE
The Master of Marketing requires the completion of 60 credit points, comprising:
- eight core units of study (48 credit points), and
- a research project (12 credit points).
Core units of study
You complete the following:
- MKTG6201 Evaluating Marketing Performance,
- MKTG6202 Marketing Research for Decision Makers,
- MKTG6203 Innovative Marketing Strategies,
- MKTG6204 Contemporary Consumer Behaviour,
- MKTG6205 Marketing in the Global Economy,
- MKTG6206 The Regulatory Environment and Ethics,
- MKTG6207 Internal Marketing; and
- MKTG6208 Integrated Marketing Communications.
For the research project, candidates complete a Consulting Project within an Australian company or an International Consulting Project.
Further course information
The core units are completed in a prescribed sequence as set out in the University of Sydney Business School handbook. The research consulting project is offered during the Summer School and Winter School periods. The exact times of completion depends on where the consulting project is undertaken and the mode of study – full-time or part-time.
The Master of Marketing includes a capstone project unit - Australian Consulting Project. The project is an opportunity for students to utilise the knowledge they have gained during the course. Students will design their own project and conduct independent research in a company that offers an interesting marketing issue. Examples of topics include: product development and launch; developing a new marketing strategy; entering a new market segment or implementing a new marketing initiative such as CRM. The deliverable will be a written report, along with a presentation to the client organisation and the student’s supervisor.
Course outcomes and further study
Graduates work as marketing directors and in other managerial roles in advertising, marketing research, brand manager, sales, and e-commerce. An increasing number of graduates work in senior general management positions and others in organisations that specialise in marketing research, product or packaging design, advertising agencies, media buying, or public relations.
Students who have completed a Business School Master’s degree are eligible to pursue the Master of Commerce at a reduced duration of one year (normally two years full-time). See Master of Commerce for further information.
The University of Sydney Business School has an outstanding reputation for the quality of its research across a wide range of academic disciplines. The Master of Marketing is an entry pathway to our higher degree by research programs, the Doctor of Philosophy (PhD) and Master of Philosophy (MPhil).
The postgraduate research programs offered by the Business School attract a large number of domestic and international students each year. With more than 180 research students currently enrolled, we have one of the largest and most diverse higher degree by research programs in the Asia-Pacific region. Read more information about Sydney research at sydney.edu.au/business/research.
A successful applicant for admission to the Master of Marketing will hold the equivalent of an Australian bachelor's degree, graduate diploma/certificate from a recognised tertiary institution with a minimum credit (65 per cent) average; a minimum of three years of business experience; and attend a selection interview. Potential candidates must also submit a CV and statement of motivation.
Qualifications awarded outside Australia can also be used for admission but equivalencies and entry requirements are determined based on the country, institution and qualification. You can find guidelines of the most common international entry requirements at http://sydney.edu.au/business/study/courses/admission_requirements.
How to apply
How to apply
Applications are made directly to the University and assessed by the Business School.
How to apply
Overseas applicants may apply:
- directly to the University, or
- through a University overseas representative (education agent).
Postgraduate Domestic Tuition Fee
This 2016, tuition fee for a domestic postgraduate student represents the fee that is payable by you in the calendar year you commence your course, commencing in 2015 for a standard annual full time load of 48 credit points (1.0 EFTSL). If your study load is more or less than the 1.0 EFTSL your fee will differ.
Annual review for postgraduate domestic tuition fee
Importantly, tuition fees are subject to annual review by the University, and are likely to increase each year of your period of study, effective at the start of each calendar year.
Additional incidental fees
For some courses there are incidental fees additional to the student contribution and/or course fee. Some of those fees are significant, for example, faculty-specific materials, tools, protected clothing and equipment. For further information about these additional incidental fees, please visit the University's Future Students' website.
Potential for inaccuracy
Whilst every reasonable effort has been made to include correct and up to date information in this prospectus, you are also advised to consult directly with the Student Centre for domestic students or the International Office for international students so that they can provide you with specific and up to date information about those fees.
The academic requirements that are displayed are applicable to currently available courses only, and are updated annually in October and may be changed without notice. The Faculty Handbook and the University of Sydney Calendar are the official legal source of information relating to study at the University of Sydney, and you are referred to those documents
Please note that if you are classified by the University as a Research Training Scheme student in accordance with the Other Grants Guidelines (Research) 2010, you will be exempt from the payment of any SCA or tuition fees for courses undertaken as part of a Research Masters degree and Research Doctoral degree. More information about your eligibility for this Scheme is available here.
International tuition fees for postgraduate students
This 2016, tuition fee for international postgraduate students represents the fees that are payable by you in the calendar year you commence your course, commencing in 2016, for a standard annual full time load of 48 credit points (1.0 EFTSL). If your study load is more or less than the 1.0 EFTSL your fee will differ.
Importantly, tuition fees are subject to annual review, and are likely to increase each year of your period of study, effective at the start of each calendar year.
Additional incidental fees and health insurance
For some courses there are incidental fees additional to the tuition fees. Some of those fees are significant, for example, faculty-specific materials, tools, protected clothing, and equipment. The University's Future Students' webpage has further information about these additional incidental fees for postgraduate coursework students and postgraduate research students.
In addition to the fees indicated here for the course of study, International Students studying on an Australian Student Visa must have appropriate health insurance for the duration of their studies on a Student Visa through an approved provider of the Overseas Student Health Cover (OSHC) scheme. This is a requirement of the Australian Government, unless otherwise exempted by the Government.
Potential for inaccuracy
Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre for domestic students or the International Office for international students so that they can provide you with specific and up to date information about those fees.