Marketing

HONOURS SUBJECT AREA

An Honours degree specialising in Marketing provides a high level of specialist training in the analytical and research skills required to solve problems in marketing practice and/or to prepare students for further studies in marketing (e.g. PhD). Past honours students from the Marketing discipline have gone on to a wide range of careers within marketing and wider business roles in world class companies including Microsoft, Proctor and Gamble, AC Nielsen and Clemenger.

The honours year allows students to develop a wide range of additional skills that are highly prized by employers in industry and government. Honours graduates are recognised as possessing levels of knowledge and skill well beyond those obtained by pass degree graduates.

Honours subject area outline

To discuss current research areas in Marketing, contact the Discipline of Marketing honours coordinator Dr Ulku Yuksel.

The honours year

The Honours Program is a full time year of study commencing in semester one. The program has two components, course work and a thesis. Students develop in the coursework and thesis research expertise, analytical problem-solving skills, and written and oral communication abilities.

Honours students study three coursework units comprising a compulsory unit in research foundations and methods, and two specialisation electives. Depending on the specialisation of the student, coursework may be completed in semester one or across both semester one and two.

The thesis is a 20,000 word research-based dissertation on a topic in which the student has a strong intellectual interest. The research should identify an area for investigation which makes a relevant contribution to and extends the body of knowledge in the student's chosen domain. The quality of the research design, development of research question, application of appropriate methodologies and interpretation of findings, as well as the student's ability to effectively communicate this research are assessed in the thesis. Students will work on their thesis across their candidature in the program.

Workload and assessment

Students are expected to commit themselves to their coursework and thesis over their Honours candidature. As a guide, students can expect to have 10-15 class-hours per week and regular meetings with their thesis supervisor. However, success in the Honours year requires a large amount of self-study, particularly in the development and completion of the research thesis. The time each student will need to dedicate themselves to their studies will vary, though should not be less than 30 hours per week. As such, students need to consider carefully the implications of attempting outside employment in the course of the Honours program and whether they will have the time and flexibility to achieve the best outcome in their coursework and thesis.

Our courses that offer this honours subject area