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Unit of study_

Innovation in Strategic Marketing (SMBA6006)

Marketing is at a cross roads in its evolution. Today, marketing strategy is less about focusing on the competition and more about innovating and collaborating within a broad network of relationships. These changes mean a fresh approach to every aspect of marketing - using customer insights, creating value, designing market offerings and implementing marketing strategies. This foundational unit provides a novel approach to strategic marketing, incorporating many practical frameworks with exemplars drawn from a wide variety of managerially relevant contexts. By the end of this foundational unit, students will have a clear perspective of how marketing relates to other functional areas of the business and they will have a good working knowledge of some practical tools and frameworks to assist them as managers. They will also understand the implications of how marketing is changing, especially in terms of a new generation of technologies that is enabling fresh approaches to strategic marketing.

Classes
4 hr lectures/workshops and/or full-day participatory lectures/workshops

Assessment
individual assignment (40%), group assignment (40%), individual reflection (20%)

Co-requisites

SMBA6001

Details

Intensive January

02 Jan 2018

Department/School: Management Education
Study Mode: Block mode
Census Date: 26 Jan 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No

Intensive July

25 Jun 2018

Department/School: Management Education
Study Mode: Block mode
Census Date: 27 Jul 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No

Summer Main

08 Jan 2018

Department/School: Management Education
Study Mode: Block mode
Census Date: 17 Jan 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No

MBA Session 2

27 Aug 2018

Department/School: Management Education
Study Mode: Block mode
Census Date: 20 Sep 2018
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Census dates shows the latest date to cancel out of a unit*
HECS Band: 3
Courses that offer this unit

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