Effective communication in the modern workplace involves more than the production or reproduction of formulaic documents. To be persuasive, communication must be tailored to address the needs of differing audiences while sustaining a coherent and credible corporate narrative. This unit teaches the concepts of rhetorical awareness and user-centered design to enable you to craft a range of audience-focused, persuasive speeches, documents and visual texts for an increasingly technologized workplace.
1x1000wd recorded group conference calls (20%), 1x1000wd written speech (20%), 1x4000wd e-portfolio (60%)
24 senior credit points