Agribusiness Marketing
AGEC2102
This unit of study is designed to provide an introductory understanding of agribusiness marketing in a modern context. The unit will provide students in the Sciences degrees with an understanding of how the economic theory taught in first year in AGEC1006 can be treated in an applied context. For BAgrEc students, it is an intermediate level unit in the Agribusiness major.Students will study the theory relating to the firm-level marketing mix and marketing strategy. The emphasis will be on the organisation and trends of agribusiness marketing including value-adding and market power in the supply chain, market efficiency and international marketing by agribusiness firms.The unit content is analytical, and draws on applied microeconomics to demonstrate how marketing decisions are made along the marketing chain. At the end of this unit students will be able to use marketing theory to analyse the steps in the marketing chain and be aware of the forces for change within that chain.By completing this unit, students should have improved their ability to master key theories, identify and frame problems, organise knowledge, carry out individual and group research, and synthesise information. They should also have improved their information literacy skills, and communication skills through group presentations and individual research.
Unit of study details
Unit of study level: Intermediate
Credit points: 6
Commencing semesters: 1
Further unit of study information
Unit of study handbook: AGEC2102
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes