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Agricultural Marketing Analysis

AGEC4101

This unit of study is designed to provide an understanding of the underlying forces driving agricultural markets. Its content is analytical, and draws heavily on applied microeconomics. The unit addresses price analysis and pricing efficiency, including aspects of form, time and space in agricultural marketing; information and contracts; changing consumer concerns (food safety, ethical production); futures market and other risk sharing devices. The main learning aims of the unit are development of student skills in understanding the fundamental concepts in marketing theory and applying them to the agribusiness industry, and further development of students' analytical abilities in the context of agricultural marketing. Extensive reading will be required.

Unit of study details

Unit of study level: Honours

Credit points: 6

Commencing semesters: 2

Further unit of study information

Unit of study handbook: AGEC4101

Costs and scholarships information: Costs and Scholarships

Final dates to withdraw from units of study: Census Dates

Available for study abroad and exchange: No

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