Advanced Strategy (CEMS6003)
UNIT OF STUDY
The focus of this course is on how strategy leaders enhance and sustain business performance by developing and implementing innovative business models and strategies. The course covers analytical and conceptual tools that are meant to be aids to sharpening skills at recognizing innovative opportunities and developing robust judgments in the face of uncertainty and complexity. Questions to be addressed include: How can customers? problem be studied to develop new value propositions and business opportunities? How can strategic opportunities be reviewed and understood? How can creativity and opportunity be harnessed? How does a strategy leader build and develop resources and capabilities in a competitive environment? The unit will highlight the challenges of business models and strategic analysis as well as implementation. Insights from entrepreneurial practice and theory will be integrated throughout the unit, with design thinking anchoring the teaching program. Students will work on 'real' corporate problems and questions, with group-based project work providing the opportunity to apply theory in practice.
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Further unit of study information
Intensive over 5 weeks (8hr lectures/seminars per week)
individual assessment (30%), group assessment (30%), and take home exam (40%)
Faculty/department permission required?
Study this unit outside a degree
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