Creating & Developing New Opportunities (EMBA6004)
UNIT OF STUDY
It is a huge challenge to launch a new enterprise, whether that business be developing a new product, entering a new market, or leveraging a new business process. This challenge is further complicated in the global environment, with businesses now operating across diverse cultures and countries. This unit introduces the issues facing the entrepreneur or manager who is creating a new venture. Topics to be covered include opportunity discovery and recognition, leveraging the start-up's (limited) resources and capabilities, financial modelling and sources of finance, and intellectual property management. Specific focus will be given to leading the entry of a new venture in developing economies, with their complex institutional and cultural environment. Over the two-week intensive program, students will develop a business entry and financing strategy for an entrepreneurial venture. Central to the unit is the integration of theory and practice through workshops, visits and panel discussions. Students will pitch their new business to a panel of professional investors (if a start-up) or senior executives (if a form of corporate venturing), with feedback guiding their final documentation. The unit is planned to take place in Bangalore, India.
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Further unit of study information
2 week block intensive in October
initial presentation (15%), final presentation (15%), group final document (40%), and individual reflection report (30%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
Minimum credit (65 percent) average in EMBA6002 and EMBA6003
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