Thriving in New Markets (EMBA6004)


Leaders today need to manage employees from multiple cultures, with diverse educational backgrounds. Leaders need to know how to manage these teams whether they are co-located or located in various places around the globe. This module takes students to another country (India or similar) to examine the possibilities of an Australian firm entering a new market in some capacity - either sourcing from this country or selling a new product or service in the country. Students work with faculty members and students from our host institution to uncover cultural differences, and how to manage through them. Students also engage with local customers, suppliers and potential competitors, as well as relevant local government representatives to test the viability of entering a new market. The emphasis of this module is on the team navigating the cultural landscape of entering a new market. Models of entrepreneurship and models of global supply chains are introduced. To complete the projects, students draw on what they have learned in the previous modules, applying the foundation material in a new context.

Our courses that offer this unit of study

Further unit of study information


2-week residential block intensive in October


initial team project presentation (15%), final team project presentation (15%), final team report documentation (30%), individual reflective report (40%)

Faculty/department permission required?


Unit of study rules

Assumed knowledge


Additional Information

Only students enrolled in the degree Executive Master of Business Administration, are permitted to enrol in this unit of study

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.