Disrupting Mature Businesses (EMBA6006)
UNIT OF STUDY
This study program introduces the issues and challenges facing the consultant or manager charged with turning around a business in a stagnant or declining industry. It will take place in an offshore setting consistent with the theme of creating a disruptive business model to rejuvenate the business. Over the two?week intensive unit the primary focus will be on developing a turnaround strategy for an organisation in the chosen location. This will involve independent research prior to attending the unit as well as on?site field work during the two weeks on location. Theory and practice relating to turnarounds will be integrated through workshop sessions, site visits, and talks from customers, producers, and others in the industry value chain. Students will also explore the business environment, including the cultural, social and environmental context in which it operates. The central ideas that lie at the heart of this unit include the following core concepts, all related to the management of corporate renewal and organisational change: re?positioning the business, re?branding the market offering, re?energising the business (and indeed the industry as a whole), re?thinking the role of management, re?defining innovation, re?considering the role of democratic principles and internal markets, and recognising the growing importance of institutional constraints on companies. This unit will take place off?shore ¿ either in the US, Europe or another location deemed to be appropriate to the study of disruptive business models.
Our courses that offer this unit of study
Further unit of study information
2 week block intensive in June.
market analysis and branding exercise (15%), team client presentation (25%), team client report (25%), individual reflective essay (35%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
Study this unit outside a degree
If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.
If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.