Management,Marketing and the Law
EXSS3041
This unit presents an overview of starting a small business, adapting current marketing principles and being aware of the many pitfalls that will be encountered along the way. Attention is given to the fundamentals of business planning, staff structuring, and understanding of current occupancy costs together with an insight into the basics of budgetary controls. Media buying, advertising and franchising are also reviewed. Proficiency in the area of legal obligations for leasing, insurance, consumer protection, third party liability and associated legislative obligations such as Occupational Health and Safety is developed. Negotiation skills and business obligations are introduced to augment the level of expertise when leaving university to work within an established firm or commence your own practice, partnership or solely owned company.
Unit of study details
Unit of study level: Senior
Credit points: 6
Commencing semesters: 2
Further unit of study information
Unit of study handbook: EXSS3041
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes