Strategy, Innovation and Entrepreneurship (IBUS5002)
UNIT OF STUDY
This foundation unit provides an introduction to the essential concepts and frameworks relevant to the fields of strategy, innovation and entrepreneurship. Topics covered include the key elements of business strategy, including developing a business mission, understanding the external environment, reviewing internal resources and capabilities, and business and corporate strategy. The importance of entrepreneurial activity and the challenges faced by startup ventures, as well as examples of successful and unsuccessful business innovations, are highlighted. The emphasis of the unit is on understanding the strategic activity of both startup and established businesses with a focus on issues relevant to entrepreneurs as well as business managers.
Our courses that offer this unit of study
- Executive Master of Public Administration
- Graduate Certificate in Commerce
- Graduate Certificate in Innovation and Enterprise
- Graduate Certificate in Public Administration
- Graduate Certificate in Sustainability
- Graduate Diploma in Commerce
- Graduate Diploma in Public Administration
- Graduate Diploma in Sustainability
- Master of Commerce
- Master of Public Administration
- Master of Sustainability
Further unit of study information
1x 3hr seminar per week
mid-semester test (20%), short essay (20%), group assignment (30%), final exam (30%)
Faculty/department permission required?
Unit of study rules
Study this unit outside a degree
If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.
If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.