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Strategy,Innovation & Entrepreneurship

IBUS5002

This foundation unit will provide an introduction to the essential concepts and frameworks relevant to the fields of strategy, innovation and entrepreneurship. Topics covered will include the key elements of business strategy, including developing a business mission, understanding the external environment, reviewing internal resources and capabilities, and business and corporate strategy. The importance of entrepreneurial activity and the challenges faced by startup ventures, as well as examples of successful and unsuccessful business innovations, will be highlighted. The emphasis of the unit will be on understanding the strategic activity of both startup and established businesses and will focus on issues relevant to entrepreneurs as well as business managers.

Unit of study details

Unit of study level: Postgraduate

Credit points: 6

Commencing semesters: 1, 2

Further unit of study information

Unit of study handbook: IBUS5002

Costs and scholarships information: Costs and Scholarships

Final dates to withdraw from units of study: Census Dates

Available for study abroad and exchange: No

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