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Enterprise and the Creative Industries

IBUS6017

The creative industries include architecture, design, film, television, music, the performing arts, advertising, publishing and the visual arts. These industries are characterised by the presence of creative individuals, large and powerful distributors (such as film studios) and the leveraging of copyright. Business success is driven by imagination and novelty, with creativity and innovation essential. This unit explores enterprise development in these industries, and will be of use to those intending to work in these industries, as well as those applying the skills and capabilities to other industries. Topics will include the creative entrepreneur, leveraging copyright, business model innovation in the creative industries, and the opportunities (and dangers) of the new digital economy. The unit is structured around your learning from engaged practice, and requires you to work with businesses in the creative industries.

Unit of study details

Unit of study level: Postgraduate

Credit points: 6

Commencing semesters: 2

Further unit of study information

Unit of study handbook: IBUS6017

Costs and scholarships information: Costs and Scholarships

Final dates to withdraw from units of study: Census Dates

Available for study abroad and exchange: No

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