Public Relations (MECO2603)

UNIT OF STUDY

This unit of study introduces students to strategic public relations: the use of effective communication to build mutual understanding and positive relationships between organisations (or individuals) and their publics. Students learn to develop a public relations campaign using appropriate strategies and tactics, and objective measurement metrics. Core topics include: media relations, issues management, crisis communication, communication plans, public relations strategies and ethical practice.

Our courses that offer this unit of study

Further unit of study information

Classes

1x1hr lecture/week, 1x2hr tutorial/week

Assessment

1x2000wd communication plan (30%), 1x1000wd PR tactics presentation (30%), 1x1500wd take-home exercise (30%), tutorial participation (10%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites

18 Junior credit points from Media and Communications units

Prohibitions

MECO2003

Additional Information

Available to BA (Media and Comm), BA (Media and Comm/BLaws) students only

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.