Media Relations (MECO2603)


This unit of study will examine the relationships between stakeholders in public communication including media, the corporate sector, government and not-for-profit organisations. This unit provides an overview of media relations theory including issue framing, agenda setting and co-relational development. It examines image, reputation and relationship building. Students learn to develop a media relations campaign strategy, including budget and timeline, using tactical approaches for successful media relations.

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Further unit of study information


1x1-hr lecture/week, 1x2-hr tutorial/week


1x2500wd media relations campaign (40%), 1x1000wd equivalent press conference presentation (30%), 1x1000wd final exam (30%)

Faculty/department permission required?


Unit of study rules

Prerequisites and assumed knowledge

18 junior credit points from Media and Communications



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If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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