Media Relations (MECO2603)

UNIT OF STUDY

This unit of study examines relationship-building between and among stakeholder publics. It is interested in stakeholders in a variety of sectors including news media, corporations, governments and not-for-profits. It examines media relations theories of framing and relationship-building. Students learn to develop a media relations campaign using appropriate strategies and tactics and objective measurement metrics.

Our courses that offer this unit of study

Further unit of study information

Classes

1x1hr lecture/week, 1x2hr tutorial/week

Assessment

1x1500wd pitch (20%), 1x1500wd portfolio (40%), 1x1500wd take-home exam (30%), participation (10%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites

18 Junior credit points from Media and Communications units

Prohibitions

MECO2003

Additional Information

Available to BA (Media and Comm), BA (Media and Comm/BLaws) students only

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.