Dealing with the Media

MECO6901

Dealing with the Media combines theoretical and practical perspectives on public communication campaigns. It offers students the opportunity to design, implement and evaluate a communication campaign of public interest and to pitch it to specific media. It examines the relationships that exist between all stakeholder groups in the public communication campaign process including client, public relations practitioner, journalist and citizen.

Unit of study details

Unit of study level: Postgraduate

Credit points: 6

Commencing semesters: 2

Further unit of study information

Unit of study handbook: MECO6901

Costs and scholarships information: Costs and Scholarships

Final dates to withdraw from units of study: Census Dates

Available for study abroad and exchange: Yes

Our courses that offer this unit of study

• Master of Media Practice
• Master of Strategic Public Relations
• Master of Publishing
• Master of Health Communication
• Graduate Diploma in Media Practice
• Graduate Diploma in Strategic Public Relations
• Graduate Diploma in Publishing
• Graduate Diploma in Health Communication
• Graduate Certificate in Media Practice
• Graduate Certificate in Strategic Public Relations
• Graduate Certificate in Publishing
• Graduate Certificate in Health Communication
• Master of Public Administration
• Graduate Diploma in Public Administration