Dealing with the Media (MECO6901)

UNIT OF STUDY

Dealing with the Media combines theoretical and practical perspectives on public communication campaigns. It offers students the opportunity to design, implement and evaluate a communication campaign of public interest and to pitch it to specific media. It examines the relationships that exist between all stakeholder groups in the public communication campaign process including client, public relations practitioner, journalist and citizen.

Our courses that offer this unit of study

Further unit of study information

Classes

1x2-hr seminar/week

Assessment

1x2500wd campaign proposal (35%), 1x300wd media release (20%), 1x200wd oral campaign presentation (15%), 1x2000wd campaign evaluation (30%)

Faculty/department permission required?

No

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Find a non-award course for this unit of study

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

Find a cross-institutional course for this unit of study