Strategy Selection in Corporate PR (MECO6908)

UNIT OF STUDY

This core unit of study analyses and evaluates corporate strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communications, specifically its annual reports and other marketing collateral. The unit will attempt to determine the effectiveness of the organisation's communication with specific reference to stakeholders such as customers, employees, environmental groups, governments and shareholders.

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Further unit of study information

Classes

1x2-hr seminar/week

Assessment

1x900wd analysis and report of company data (20%), 1x1800wd survey design and construction, evaluation and presentation (40%), 1x1800wd report and recommendations (40%)

Faculty/department permission required?

No

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If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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