Strategy Selection in Corporate PR (MECO6908)
UNIT OF STUDY
This core unit of study analyses and evaluates corporate strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communications, specifically its annual reports and other marketing collateral. The unit will attempt to determine the effectiveness of the organisation's communication with specific reference to stakeholders such as customers, employees, environmental groups, governments and shareholders.
Our courses that offer this unit of study
Further unit of study information
1x900wd analysis and report of company data (20%), 1x1800wd survey design and construction, evaluation and presentation (40%), 1x1800wd report and recommendations (40%)
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