Strategy Selection in Corporate PR
MECO6908
This core unit of study analyses and evaluates corporate strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communications, specifically its annual reports and other marketing collateral. The unit will attempt to determine the effectiveness of theorganisation's communication with specific reference to stakeholders such as customers, employees, environmental groups, governments and shareholders.
Unit of study details
Unit of study level: Postgraduate
Credit points: 6
Commencing semesters: 1
Further unit of study information
Unit of study handbook: MECO6908
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes
Our courses that offer this unit of study
- Master of Media Practice
- Master of Strategic Public Relations
- Master of Publishing
- Graduate Diploma in Media Practice
- Graduate Diploma in Strategic Public Relations
- Graduate Diploma in Publishing
- Graduate Certificate in Media Practice
- Graduate Certificate in Strategic Public Relations
- Graduate Certificate in Publishing