Strategy Selection in Corporate PR (MECO6908)

UNIT OF STUDY

This core unit of study analyses corporate communication strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communication tactics, specifically its annual reports and other marketing collateral. The unit will equip students to determine the effectiveness of the organisation's communication with stakeholders and strategic publics including customers, employees, environmental groups, governments and shareholders.

Our courses that offer this unit of study

Further unit of study information

Classes

1x2hr seminar/week

Assessment

1x2000wd communications plan (30%), 1x PR tactics presentation (group) (2000wd equivalent per student) (30%), 1x2000wd essay (30%), tutorial participation (10%)

Faculty/department permission required?

No

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.