PR Management and Conflict Resolution (MECO6909)

UNIT OF STUDY

The unit will examine how PR programs are managed from their inception through research and development to implementation. A variety of programs will be analysed including those within corporations, NGOs and governments. It will examine various models of communication management and use case studies to measure their effectiveness. It will also examine the management of crisis communication planning in corporations and other organisations.

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Further unit of study information

Classes

1x2-hr seminar/week

Assessment

2x750wd quizzes (30%), 1x3000wd content analysis project (50%), 1x500wd group project presentation (10%), participation (10%)

Faculty/department permission required?

No

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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