PR Management and Conflict Resolution
MECO6909
The unit will examine how PR programs are managed from their inception through research and development to implementation. A variety of programs will be analysed including those within corporations, NGOs and governments. It will examine various models of communication management and use case studies to measure their effectiveness. It will also examine the management of crisis communication planning in corporations and other organisations.
Unit of study details
Unit of study level: Postgraduate
Credit points: 6
Commencing semesters: 1
Further unit of study information
Unit of study handbook: MECO6909
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes
Our courses that offer this unit of study
- Master of Media Practice
- Master of Strategic Public Relations
- Master of Publishing
- Graduate Diploma in Media Practice
- Graduate Diploma in Strategic Public Relations
- Graduate Diploma in Publishing
- Graduate Certificate in Media Practice
- Graduate Certificate in Strategic Public Relations
- Graduate Certificate in Publishing