Social Marketing (MECO6934)

UNIT OF STUDY

This unit examines the nature of social marketing, and how marketing communication concepts, frameworks and techniques developed for commercial marketers can address social issues based on an understanding of what moves and motivates people. This unit provides students with a deeper understanding of how marketing management is used to improve societal outcomes. It will be of particular interest to those who want to gain practical insight into how to manage and evaluate the special communication needs of the non-commercial sector.

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Further unit of study information

Classes

1x2-hr seminar/week

Assessment

1x1500wd introspective essay (25%), 1x2500wd social marketing project (45%), 1x1500wd campaign critique (20%), 1x500wd project presentation (10%)

Faculty/department permission required?

No

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Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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