Social Marketing (MECO6934)
UNIT OF STUDY
This unit examines the nature of social marketing, and how marketing communication concepts, frameworks and techniques developed for commercial marketers can address social issues based on an understanding of what moves and motivates people. This unit provides students with a deeper understanding of how marketing management is used to improve societal outcomes. It will be of particular interest to those who want to gain practical insight into how to manage and evaluate the special communication needs of the non-commercial sector.
Our courses that offer this unit of study
Further unit of study information
1x1500wd introspective essay (25%), 1x2500wd social marketing project (45%), 1x1500wd campaign critique (20%), 1x500wd project presentation (10%)
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