Marketing Principles (MKTG1001)

UNIT OF STUDY

This unit examines the relationships among marketing organisations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organisations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants, and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to "real world" situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.

Our courses that offer this unit of study

Further unit of study information

Classes

1x 2hr lecture and 1x 1hr tutorial per week

Assessment

group assignment (17%), mid-semester exam (25%), group presentation (21%), tutorial participation (5%), research component (2%), and final exam (30%)

Faculty/department permission required?

No

Unit of study rules

Prohibitions

MKTG2001

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.