Consumer Behaviour (MKTG2112)
UNIT OF STUDY
This unit examines the psychological, social, and cultural aspects of consumer behaviour on the marketing decisions of public and private organisations. Concepts and principles are drawn from disciplines such as cognitive psychology, social psychology, sociology, anthropology, and demography to discover and understand various aspects of consumer behaviour. Specific topics of study include: cultural, demographic and psychographic influences; reference group influences; household decision processes and consumption behaviour; consumer perception and learning; motivation, personality and emotion; consumer attitudes; and purchase decision processes.
Further unit of study information
1x 2hr lecture and 1x 1hr tutorial per week
ongoing work portfolio (15%), class participation (15%), project interview transcripts (individual component) (15%), final project group presentation (10%), final project group report (20%), and midterm exam (25%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
MKTG1001 or MKTG2001
Study this unit outside a degree
If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.
If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.