Electronic Marketing (MKTG3110)


It is claimed that "Digital is like hydrochloric acid, it burns through everything". This unit explores how digital technologies can be embraced for effective marketing. You will be expected to take existing theory and data and advance current knowledge to help you explain how digital technology works as part of the marketing mix.

Our courses that offer this unit of study

Further unit of study information


1x 2 hour lecture and 1x 50min tutorial per week - plus daily engagement is expected through technology. A number of the tutorials will be scheduled in the laboratories for hands-on sessions.


examination (35%), tutorial work/participation (8%), digital engagement/participation (5%), reflective assessment (15%), research participation (2%), group/individual project (5%), and presentation (30%)

Faculty/department permission required?


Unit of study rules

Prerequisites and assumed knowledge

MKTG1001 (or MKTG2001)



Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.