Marketing Communications
MKTG3112
This unit of study offers an introduction to and overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media, such as the Internet. It will provide students with a sound theoretical/conceptual foundation as well as the strategic/practical perspectives of Marketing Communications planning and implementation.
Unit of study details
Unit of study level: Senior
Credit points: 6
Commencing semesters: 2
Further unit of study information
Unit of study handbook: MKTG3112
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes
Our courses that offer this unit of study
- Bachelor of Agricultural Economics
- Bachelor of Resource Economics
- Agriculture Postgraduate Cross-Institutional
- Agriculture Undergraduate Non-Degree
- Agriculture Undergraduate Cross-Institutional
- Bachelor of Economics
- Bachelor of Economics and Bachelor of Laws
- Bachelor of Economics and Bachelor of Medicine and Bachelor of Surgery
- Bachelor of Commerce (Liberal Studies)
- Bachelor of Commerce
- Bachelor of Commerce and Bachelor of Arts
- Bachelor of Commerce and Bachelor of Laws
- Bachelor of Commerce and Bachelor of Medicine and Bachelor of Surgery
- Bachelor of Commerce and Bachelor of Science
- Bachelor of Information Technology
- Bachelor of Computer Science and Technology (Advanced)
- Bachelor of Computer Science and Technology
- Bachelor of Information Technology and Bachelor of Arts
- Bachelor of Information Technology and Bachelor of Medical Science
- Bachelor of Information Technology and Bachelor of Science
- Bachelor of Information Technology and Bachelor of Laws
- Bachelor of Engineering and Bachelor of Commerce
- Bachelor of Information Technology and Bachelor of Commerce
- Bachelor of Health Sciences