Marketing Communications (MKTG3112)
UNIT OF STUDY
This unit of study offers an introduction to and overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media, such as the Internet. It will provide students with a sound theoretical/conceptual foundation as well as the strategic/practical perspectives of Marketing Communications planning and implementation.
Further unit of study information
1x 2hr lecture and 1x 1hr tutorial per week
week 1 quiz (3%), group presentation (35%), 5min presentation topic overview & workplan (5%), TV Buy case (20%), research participation (2%), and final 2hr exam (35%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
MKTG1001 (or MKTG2001)
Study this unit outside a degree
If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.
If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.