Marketing Communications (MKTG3112)

UNIT OF STUDY

This unit of study offers an introduction to and overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media, such as the Internet. It will provide students with a sound theoretical/conceptual foundation as well as the strategic/practical perspectives of Marketing Communications planning and implementation.

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Further unit of study information

Classes

1x 2hr lecture and 1x 1hr tutorial per week

Assessment

week 1 quiz (3%), group presentation (35%), 5min presentation topic overview & workplan (5%), TV Buy case (20%), research participation (2%), and final 2hr exam (35%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG1001 (or MKTG2001)

Prohibitions

MKTG3002

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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