New Products Marketing

MKTG3114

New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.

Unit of study details

Unit of study level: Senior

Credit points: 6

Commencing semesters: 2

Further unit of study information

Unit of study handbook: MKTG3114

Costs and scholarships information: Costs and Scholarships

Final dates to withdraw from units of study: Census Dates

Available for study abroad and exchange: Yes

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