New Products Marketing (MKTG3114)

UNIT OF STUDY

New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.

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Further unit of study information

Classes

1x 2hr lecture and 1x 1hr tutorial per week

Assessment

group project (40%), mid-semester exam (20%), tutorial participation (10%), research component (2%), and final exam (28%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG1001 (or MKTG2001)

Prohibitions

MKTG3004

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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