New Products Marketing (MKTG3114)
UNIT OF STUDY
New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.
Further unit of study information
1x 2hr lecture and 1x 1hr tutorial per week
group project (40%), mid-semester exam (20%), tutorial participation (10%), research component (2%), and final exam (28%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
MKTG1001 or MKTG2001, MKTG1001 or MKTG2001, MKTG1001 or MKTG2001
MKTG3004, MKTG3004, MKTG3004
Study this unit outside a degree
If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.
If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.