International Marketing (MKTG3116)

UNIT OF STUDY

This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.

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Further unit of study information

Classes

1x 2hr lecture and 1x 1hr tutorial per week

Assessment

participation (18%), case study presentation (15%), international marketing plan (written (20%) and presentation (15%)), examination (30%), and research component (2%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG1001 (or MKTG2001)

Prohibitions

MKTG3006

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Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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