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International Marketing

MKTG3116

This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.

Unit of study details

Unit of study level: Senior

Credit points: 6

Commencing semesters: 1

Further unit of study information

Unit of study handbook: MKTG3116

Costs and scholarships information: Costs and Scholarships

Final dates to withdraw from units of study: Census Dates

Available for study abroad and exchange: Yes

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