Services Marketing (MKTG3117)
UNIT OF STUDY
This unit provides an understanding of the concepts and processes specifically applicable to services marketing. Services are by nature different from products, and therefore lead to a set of different marketing challenges faced by service-based organisations such as those in tourism, hospitality, health care, aviation, banking, financial, accounting, medical and legal services industries. The unit focuses on those aspects of services that require differential understanding and execution than in a product-marketing environment. Customer care, relationship marketing, and how to use service as a competitive advantage are the other primary areas of interest covered by the unit.
Further unit of study information
1x 2hr lecture and 1x 1hr tutorial per week
group project (assignment (25%), re-submission of group assignment (20%)), participation (15%), exam (38%), and research component (2%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
MKTG1001 or MKTG2001
Study this unit outside a degree
If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.
If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.