Marketing Strategy and Planning
MKTG3118
This course will focus on strategic and managerial aspects of marketing. It will cover the development of innovative, business models; segmentation, positioning and lifecycle strategies; and key aspects of managing and organising marketing activities, and measuring performance. The central theme is how marketing strategy and its management can create superior and sustainable value for both customers and shareholders. Assessment will reflect the Unit's strategic decision-making approach, requiring students to take on the roles of marketing advisors and managers.
Unit of study details
Unit of study level: Senior
Credit points: 6
Commencing semesters: 2
Further unit of study information
Unit of study handbook: MKTG3118
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes
Our courses that offer this unit of study
- Bachelor of Agricultural Economics
- Bachelor of Resource Economics
- Agriculture Postgraduate Cross-Institutional
- Agriculture Undergraduate Non-Degree
- Agriculture Undergraduate Cross-Institutional
- Bachelor of Economics
- Bachelor of Economics and Bachelor of Laws
- Bachelor of Economics and Bachelor of Medicine and Bachelor of Surgery
- Bachelor of Commerce (Liberal Studies)
- Bachelor of Commerce
- Bachelor of Commerce and Bachelor of Arts
- Bachelor of Commerce and Bachelor of Laws
- Bachelor of Commerce and Bachelor of Medicine and Bachelor of Surgery
- Bachelor of Commerce and Bachelor of Science
- Bachelor of Engineering and Bachelor of Commerce
- Bachelor of Information Technology and Bachelor of Commerce
- Bachelor of Health Sciences