Public Relations Management (MKTG3119)

UNIT OF STUDY

Every organisation in the public and private sector makes use of public relations in some form or another. Indeed, for many organisations and marketing professionals, the marketing function is dominated by a mix of advertising, integrated marketing communications and public relations. This subject develops the theoretical and applied knowledge for students to better understand and use public relations. This subject provides a detailed inspection of communication processes necessary for the management of organizational relationships with publics by public relations practitioners. The subject addresses topics such as issues management, event management, media relations, ethics and public relations in commercial and not for profit entities to explore the foundations of contemporary public relations management.

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Further unit of study information

Classes

1x 2hr lecture and 1x 1hr tutorial per week.

Assessment

group public relations proposal (5%), group public relations plan (35%), team marketing plan presentation (15%), online media assessment task (20%), and final exam (25%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG1001 (or MKTG2001)

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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